Press release
First North East online PR agency launched
Duo bring online PR into focus
Latest figures show that the UK alone now has some 35.1 million regular internet users, according to online publisher eMarketer. Surfing the web has become the standard way of researching new products and services before making a decision to buy.
Christmas 2006 saw an unprecedented number of retailers offering “Internet prices in store” – proving they recognise that consumers scout around for details, deals, prices and reviews online before they even think of visiting a shop. It has never been more important for businesses to develop an engaging and credible profile on the web.
With this in mind, the Regional Portal is using its unrivalled experience in marketing and media communications to offer an Online PR Agency for North East firms – the first of its kind in the region.
Pascal Fintoni, search engine optimisation consultant at the Regional Portal, explains: “It’s vital for the region’s businesses to improve their visibility online if they are to compete with other UK enterprises and reach a potentially global audience.
“Our Online PR Agency will provide a comprehensive and affordable way for North East entrepreneurs to do this.”
The Online PR Agency offers a range of tools and specialist techniques aimed at helping local businesses establish a reputation on the web.
Online PR manager Jennifer Robson says: “The service acts as a one-stop shop providing press releases that are written specifically for the web. Crucially, each press release is optimised using our proven keyword analysis and specialist web writing techniques.”
Optimising press releases with the most relevant keywords for the target audience in question is a critically important part of the online PR process, and one that demands expert knowledge of SEO techniques and tactics.
“Think about how many businesses are submitting new data to the leading search engines all day, every day,” says Pascal, whose own track record in internet marketing stretches back 10 years. “Without highly targeted and specific keywords, it can take up to six months for Google’s spiders to find a new piece of information.
“But by getting the keywords right for both users and the search engines, businesses can maximise their chances of online visibility.”
Jennifer continues: “The press releases are then distributed to a network of online media platforms and newswires to reach not just target audiences but also journalists – an important element of online PR given that 98% of journalists go online daily, 73% specifically seeking press releases.”
And the support doesn’t stop there. The Online PR Agency can also provide consultancy on social networking, blogging, podcasting to help North East firms carve out a name on the web.
To find out more about the Online PR Agency, call 0191 487 2002, email info@n-e-life.co.uk or visit www.onlineprservices.co.uk.
The Online PR Agency is operated by The North East Regional Portal an e-business champion and online business development agency.
The first of its kind in the North East of England, the Online PR Agency offers services akin to those in the US and supports the Regional Portal’s bold innovative approach to drive the region’s position at the leading edge of the digital revolution.
Through its portfolio of services and training courses it helps businesses adopt innovative internet and technology to sell and win business and deliver and retain business.
Media contact: Jennifer Robson
The North East Regional Portal
Suite One Earls House
Earls Way
Gateshead
Tyne and Wear
NE11 0RY
England
Tel : 0191 487 2002
Email: jennifer.robson@n-e-life.co.uk
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