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27% of People Can’t Resist the Urge to Use Facebook on Their Mobile Device In the Bathroom

01-20-2011 01:19 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: AIS Media

/ PR Agency: Strategic Vision, LLC
As Facebook, social media and mobile usage continues its explosive growth, AIS Media asked people a rather personal question: do you ever use Facebook on your mobile device while you’re in the bathroom? According to the results, nearly one-third (27 percent) of survey respondents say “yes”.

AIS Media, which helps businesses and brands connect to customers through ROI-driven digital and social media marketing, conducted a survey of 500 people in the U.S. in January. Among those that answered “yes”, AIS Media’s survey found that Facebook usage on mobile devices in the bathroom was higher among women with 54.4% of female respondents admitting to doing it compared to only 45.6% of male respondents. Usage in the bathroom was greatest among the 30-49 age category.

"We know that Facebook penetration in the US is above 43%", said Dr. Edward E. Rigdon, Professor of Marketing in the J. Mack Robinson College of Business at Georgia State University. "I imagine most people carry their phone with them, in pocket or purse. People receive emails on their phone alerting them to Facebook messages or postings, and many people respond by reflex. This study illustrates one of (what I consider to be) the four main ways in which marketing is changing--it is becoming more ubiquitous. Marketing is everywhere, and anything can be marketing."

“While it may seem humorous to survey people about their Facebook usage while in the bathroom, the results underscore the proliferation of consumer social media usage and their strong need to stay connected”, said Thomas Harpointner, CEO of at AIS Media, Inc. “For businesses and brands, social media offers an opportunity to engage potential customers like never before.”

Regardless of whether your business or brand aims to leverage the viral power of social media to drive sales, increase customer loyalty or promote word-of-mouth advertising, AIS Media develops and manages social media programs that consumers can’t resist and deliver measurable business results.

About AIS Media
AIS Media, Inc. (www.aismedia.com) is an award-winning Digital Agency that thrives on connecting businesses and brands with customers through innovative, ROI-driven Digital Strategy, Design, Technology and Marketing. AIS Media delivers its services directly and through its network of independent consultants and agency partners throughout the United States, Canada and Mexico.

Strategic Vision, LLC
2451 Cumberland Pkwy, Suite 3607
Atlanta, GA 30339
Contact: David E. Johnson
djohnson@strategicvision.biz

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