Global Account Based Marketing (ABM) Software Market,Top key players are Terminus Software, Inc., mrp, Everstring, D&B Hoovers (Avention), EverString Limited, LeanData Lead2Account Matching Engine, Groove, Seismic

The global Account Based Marketing (ABM) Software market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.

The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Account Based Marketing (ABM) Software.

Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.

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This report studies the Account Based Marketing (ABM) Software market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Account Based Marketing (ABM) Software market by product type and applications/end industries.

Some of the key players operating in this market include Terminus Software, Inc., mrp, Everstring, D&B Hoovers (Avention), EverString Limited, LeanData Lead2Account Matching Engine, Groove, Seismic, DEMANDBASE, INC.,
DataFox Inc., Marketo, Inc., Engagio Inc., and Radius Intelligence Inc..

Account-based marketing (ABM) software realigns sales and marketing departments away from overall branding and lead generation strategies by recognizing high-quality target accounts through the execution of a personalized marketing strategy. ABM software provides tools to automate and decrease the extensive process of recognizing prospects and offering the right assets to develop proper accounts.

The software allow users to create highly skilled leads, increase customer lifetime value, craft personalized buying journeys, and build additional opportunities for in-pipeline accounts. ABM software enables users to combine prospect data with real-time customer experience technologies in order to facilitate an account-based marketing strategy. This allows organizations to align sales and marketing teams toward a firm’s goals. ABM tools can be utilized to obtain new accounts, support existing and promising accounts, and grow enterprise accounts.

Account-based marketing software market is gaining traction as it provides new ways for B2B marketers to manage strategic customer engagement. Account-based marketing plays a key role in enhancing business within prevailing customer accounts. In instances with slow initial sales, it is reported that account-based marketing provides an increase in the long-term value of the customer. ABM can also be implemented for crucial prospect accounts for the first sale.

For instance, Northrop Grumman deployed ABM software to achieve the completion of a successful US$ 2 Bn deal. Thus, increase in demand for ABM by organizations to enable sales and marketing team to close more deals by targeting specific accounts is expected to drive the market during the forecast period.

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