Gamification Market, Top key players are Alive Mobile, Badgeville, BigDoor, Bunchball, CloudCaptive, Gamifier, Gamify, Gamification Co. half Seroious and iActionable
The global gamification market was valued at USD 2.17 billion in 2017, and is expected to reach USD 19.39 billion by 2024, at a CAGR of 44.06% over the forecast period (2018-2024).The exponential growth in the number of smartphones and mobile devices has directly created a vast base for the gamification market.
This growth is also supported by the increasing recognition of gamification systems as a method to architecture human behavior to induce innovation, productivity, or engagement. The use of gamification systems has also extended beyond their traditional scope of marketing, as now they are extensively used in advance applications like crowd sourcing.
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Some of the key players operating in this market include Alive Mobile, Badgeville, BigDoor, Bunchball, CloudCaptive, Gamifier, Gamify, Gamification Co. half Seroious and iActionable.
Gamification proves its advantages in activities such as rewards to people, customer experience enrichment, employee engagement, etc. Report delivers detailed analysis about market dynamics, top winning strategies and overview of market’s ecosystem in order to facilitate business planning.
Major factors driving gamification market are increased need for customer & employee engagement, user experience enrichment, etc. The market faces limitations due to factors such as inappropriate game designs and lack of awareness regarding gamification merits. However, the market can sense opportunities due to explosion of information in digital world and increasing adoption of BYOD by companies.
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Current and future gamification market in analysis in the developed and emerging markets
Analyzing various perspectives of the market with the help of Porter’s five forces analysis
The segment that is expected to dominate the market
Regions that are expected to witness fastest growth during the forecast period
Identify the latest developments, market shares, and strategies employed by the major market players
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