Tough Marketing The Rehab of a Business – 12 Steps

TUCSON, AZ (January 17, 2011) In tough times, tough people respond with proactive measures that actually sometimes force you to do rehabilitation to your own business. As many clients have approached us in these economic times, they’ve asked us “what steps do we need to take to keep our business open.” So we put together the Rehab of a Business and the 12 steps behind it.

1. Out with the Old – In with the New Advertising & Marketing Practices
2. Overhead Overload: Cut other items – not the fuel that runs the car. Have a big overhead but nothing coming in the doors.
3. Don’t Let Pay get in the Way – ask major and all employees to again take cuts rather than be out of a job or hire someone else for less.
4. Speak Loud and Often – no message, no return
5. Lead – don’t be mislead. Don’t buy into everything around you with a negative press.
6. Be Ready for Anything – on guard and on target
7. Clean and Lean – make decision that lean up and clean up old thinking.
8. Attitude is contagious to customers, staff and family.
9. Say What you Think. Don’t worry about who it offends. It’s better than losing your business or even your pride.
10. Wake Up. Don’t get on the escalator that “it’s bad everywhere.”
11. Stand Up or Stand Down. If it’s good, say it. If it’s improving, say it. Take responsibility.
12. Survive to Thrive. Never settle in attitude, change, perfection or your honesty. Use your instincts as to what you need to do. Buy into your own business and plan for it.

Geo Advertising & Marketing is a full service marketing group. Its dedication to result driven media has made it one of Southern Arizona’s largest and most respected rims. Its 30 year history spans local and international clients. Its parent company also owns the Sahuarita Times newspaper and Fade2Black media in motion hi-def production.

Geo Advertising & Marketing
4251 E 5th Street
Tucson, AZ 85711

This release was published on openPR.