02-14-2019 11:35 AM CET - Business, Economy, Finances, Banking & Insurance

Asia Pacific Augmented Reality Market to reach $10 bn by 2024: Niantic, Inc., Nintendo, Samsung Electronics, Sony, Microsoft Corporation, Google and AccuVein, Inc

Press release from: Next Generation Technologies
PR Agency: Augmented Reality Market
Augmented Reality Market
Augmented Reality Market
According to the Graphical Research new growth forecast report titled “Asia Pacific (AR) Augmented Reality Market analysis based on Component, Application, Industry Analysis Report, Regional Outlook, Application Potential, Price Trends, Competitive Market Share & Forecast, 2017 – 2024”, estimated to exceed USD 10 billion by 2024

The growing demand for heads-up displays in the automobile sector can be witnessed in the Asia Pacific AR market owing to the strong presence of major automobile players. Several car manufacturers are integrating this solution in the Asia Pacific AR market. For instance, in August 2016, Volkswagen introduced heads-up display in Volkswagen Passat. It is a transparent display, which provides information regarding navigation, speed, and guidance. Similarly, BMW introduced color heads-up displays in BMW-3 series. Indian players such as Tata have also integrated this technology with Tata Nexon to enhance the driving experience.

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The increasing adoption of AR smart glasses in the tourism sector is expected to grow over the coming years in the Asia Pacific AR market. Several built-in features of the devices, such as microphones, GPS, and camera, help in providing information and data to users. Moreover, the growing importance of these devices for navigation purposes in the tourism sector is helping the tourists to link the virtual map with the real roadways. The growth of this sector in the Asia Pacific AR market is proving to be an opportunity for the players of the industry to offer their products in this segment of the market.

The military & defense sector is expected to witness a high demand for the AR technology over the coming years in the Asia Pacific AR market. Countries including India, China, and Japan have strong a military presence and are adopting advanced technologies. The applications of the devices for training the soldiers and providing them with experiences of a real-life war situation are growing at a rapid pace. Simulation-based training is provided to the soldiers, helping in them in tough & critical conditions and places & environments. Helmet mounted displays are used for such purposes, which are embedded with GPS devices and systems to track the locations of the enemy units.

Browse key industry insights from this 2018 report Asia Pacific Augmented Reality Market in detail along with the table of contents @

Key players operating in the Asia Pacific AR market are Niantic, Inc., Nintendo Co., Ltd., Samsung Electronics, Sony Corporation, Microsoft Corporation, Google Inc., AccuVein, Inc., and Medsights Tech Corp. The players in the Asia Pacific AR market are targeting their products in the automobile sector wherein a high demand for these devices can be witnessed. They are adopting several strategies to capture a wide customer base through product differentiation, mergers, acquisitions, and new product developments. For instance, Samsung is planning to launch AR headsets by September 2018.

Segments We Cover:

Asia Pacific Augmented Reality Market, By Component
Head-mounted display
Heads-up displays
Smart glasses

Asia Pacific Augmented Reality Market, By Application
Aerospace & defense

The above information is provided for the following countries:
South Korea

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About Graphical Research:

Graphical Research is a business research firm that provides industry insights, market forecast and strategic inputs through granular research reports and advisory services. We publish targeted research reports with an aim to address varied customer needs, from market penetration and entry strategies to portfolio management and strategic outlook. We understand that business requirements are unique: our syndicate reports are designed to ensure relevance for industry participants across the value chain. We also provide custom reports that are tailored to the exact needs of the customer, with dedicated analyst support across the purchase lifecycle.

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Graphical Research
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