Data Management Platform (DMP) Market 2019 Global Key Leaders: Oracle Corporation, Adobe Systems Inc, KBM Group LLC, Krux Digital Inc, SAP SE

Data Management Platform Market Synopsis:
The detailed report published by Market Research Future (MRFR) projects that the global data management platform market is marked to exhibit remarkable expansion at a CAGR of 15% during the forecast period of 2017-2023 and reach the market valuation of USD 3 Bn by the end of the review period.

Rapid adoption of cloud-based solutions and increasing demand for cloud-based data management services in order to carry out data analytics for business development purposes are majorly propelling the growth of the global Data Management Platform Market.

Increased utilization of cloud-based solutions in order to manage big data and increased reliance on data management platforms as a result of optimized data security are also fueling the growth of the global data management platform market.

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Data Management Platform Market Key Players:
The prime players profiled by Market Research Future (MRFR) that are operating in the global data management platform market are Oracle Corporation (the U.S.), Adobe Systems Inc (the U.S.), KBM Group LLC (the U.S.), Rocket Fuel, Inc (the U.S.), Krux Digital Inc (the U.S.), Lotame Solutions Inc (the U.S.), Turn Inc (the U.S.), Neustar, Inc (the U.S.), SAS Institute (the U.S.), SAP SE (Germany), Cloudera Inc (the U.S.) and Informatica (the U.S.).

Data Management Platform Market Segmental Analysis:
The global data management platform market has been segmented on the basis of data type, data source, and end users. Based on data type, the global data management platform market has been segmented into first party, second party and third party data. The first party data segment commands the major share of the global data management platform market.

Whereas, the third party data segment is anticipated to project high growth potential in the global data management market during the assessment period. Based on data source, the global data management platform market has been segmented into web analytics tools, mobile web, mobile apps, CRM data, POS data, social networks, and others. Among these, the web analytics tools, mobile apps, social network, and POS data segments are projecting high growth potential in the global data management platform market during the review period.

Data Management Platform Market: Regional Analysis
Geographically, the global data management platform market has been segmented into four major regions such as North America, Asia Pacific (APAC), Europe, and the rest of the world. The North America region commands the maximum share of the global data management platform market owing to the rapid industrialization, increased incorporation of advanced technology to carry out various organizational functions, high reliance on cloud-based platforms for data management, and easy adoption of advanced technology in small to large scale enterprises in this region.

The Europe region is marked to exhibit notable growth in the global data management platform market owing to the high adoption rate of cloud-based data management solutions in various organizations, optimized data security, high demand for data analytics in order to improve the business processes and increased usage of smart devices that provide optimum data connectivity. The data management platform in the Asia Pacific region is projecting high growth potential owing to the increased penetration of smartphones, internet connectivity, high demand for mobile applications, increased popularity of social networking sites and increased emphasis on data analytics by various enterprises operating in the emerging economies of this region.

Data Management Platform Market Industry Updates:
In January 2019, Microsoft has announced that it has acquired DataSense, a data management platform developed by BrightBytes. This acquisition has led the BrightBytes DataSense team to join Microsoft's global education team to provide better data analytics for schools.

In January 2019, Odeseva, the all-in-one cloud-based data management platform, has announced the launch of its AI-powered data management application, Cockpit.AI, which will be provided to enterprises running Salesforce.

In January 2019, Arm has launched a new unified data management platform for retail, which will allow retailers to consolidate, unify and manage their digital customer data and physical in-store IoT data.

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Intended Audience:
• Retailers
• Research firms
• Software Developers
• IT enablers
• Database providers
• Cloud service providers
• Media agencies
• Advertising agencies
• Telecommunication companies

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