Anthocyanin Market Remains Fragmented, Wide-Spread Presence of Regional Players Amplifies Competition || Key Players: Kanegrade Ltd, Beton Nutrition Corporation, Xi'an Day Natural Inc, California Natural Color.

Evolving consumer preference for natural products with enhanced stability continues to drive anthocyanin demand. According to Fact.MR’s latest study, demand for anthocyanins is likely to surpass 398 thousand kilos in 2019, up from 383 thousand kilos in 2018. According to the study, the prevalent use of additives in the food and beverage industry is providing a substantial fillip to the sales of anthocyanins. The report associates surging adoption of anthocyanin in food and beverage products with the impact of vibrant colors on consumer perceptions. Some of the key influencing factors discussed in detail in the report include,

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Bakery and Confectionery Remains the Largest End Use Industry

The report also unveils that growing propensity of the new-age consumers for cognitive well-being is encouraging them to switch to healthy alternatives, which is likely to pave new avenues for intensified proliferation of anthocyanin into food supplements.

“Use of anthocyanin in pharmaceutical and specialty drugs is also scaling by considerable figures, owing to its benefits apropos of coronary heart diseases and cardiovascular disorders. With well-established anti-oxidant and anti-inflammatory abilities, anthocyanin is also gaining steady prominence in skin care and dermatological applications”, Senior Analyst, Fact.MR

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Anthocyanin Market Remains Fragmented, Wide-Spread Presence of Regional Players Amplifies Competition

The anthocyanin market remains a fragmented landscape and is characterized by wide-spread presence of regional players. The fragmented nature of anthocyanin market can be a consequence of multiple factors, with low entry barriers and sluggish rate of product innovation being two of the prominent ones. The tier 1 players hold around 15-25% of the market share and remain highly focused on business expansion.

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Anthocyanin Market Structure

The anthocyanin market has been segmented on the basis of source, end use industry, sales channel, and region. By source, the anthocyanin market has been segmented into fruit based anthocyanin, vegetable based anthocyanin, legumes & cereals based anthocyanin, and other source based anthocyanin. By end use industry, the anthocyanin market has been segmented into bakery and confectionery, dairy and beverage, soup, sauces and spreads, pharmaceutical, cosmetic and personal care industry, and animal feed. By sales channel, the anthocyanin market has been segmented into direct sales, distributors/suppliers, and online sales.

Anthocyanin Market Represents a Fragmented Landscape

The anthocyanin market represents a fragmented landscape and the tier 1 players account for nearly 15-25% of revenue share. According to the report, the market is characterized by wide-spread presence of regional players, which further intensifies the competition level in the global market landscape. The anthocyanin market is likely to witness a massive influx of new and emerging players with a vision of capitalizing on the growing demand for natural colors over synthetic ones.

Sales of anthocyanin are likely to thrive across the key regions of North America, driven by rising proclivity for natural food colorants by the health-sensitive demographic. Europe is likely to be the second-largest market in terms of demand for anthocyanin and is likely to retain its lucrativeness, on the back of bolstering preference for naturally derived antioxidants.

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This release was published on openPR.