Anti-counterfeit Packaging Market in Security Documents and Event Ticketing Volume is expected to surpass $38.3 Billion by 2020 : Allied Market Research

Anti-Counterfeit Packaging Market is the process of securing and authenticating products in order to minimize counterfeiting or infringement malpractices. Anti-counterfeit measures are taken by companies, to minimize the losses incurred due to counterfeiting and to maintain their brand equity. The global anti-counterfeit packaging (Security document and event ticketing) market generated revenue of $22.8 billion in 2014 and is forecast to reach of $38.3 billion by 2020, at a CAGR of 9.5%, over the forecast period.

Two major factors influencing the adoption of anti-counterfeit packaging technologies in security documents and event ticketing are, intellectual damage to the company in the form of goodwill and economic damage to consumer. Thus, the adoption of novel technologies for document tracking would reduce the impact of economic damage and further boost the adoption of the anti-counterfeit packaging market. Incorporation of advanced RFID technologies in document tracking and event ticketing has not only helped secure confidential documents, but has also helped in facilitating counterfeiting notifications on the event site. Counterfeiting practices are more common in developing countries, as compared to developed countries. However, the high cost for authenticating documents and event tickets considerably affects the market growth. Presently, heavy production and fragmented control over the supply of documents, are the two major challenges in this market.

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A new report by Allied Market Research titled, "Anti-Counterfeit Packaging Market in Security Documents and Event Ticketing - Global Opportunity Analysis and Industry Forecast, 2014 - 2020", forecasts the market to grow at a CAGR of 9.5% during 2015 - 2020. The authentication technology market would remain the dominate segment, with about 63% revenue share by 2020, owing to economic pricing and high performance of security inks. Barcode technology would be the fastest growing segment at a CAGR of 10.3% during 2015-2020.

Counterfeiting of confidential documents and government records has risen invariably during past years. The increasing financial burden on governments arising from mass counterfeiting is fueling the demand for anti-counterfeit technologies. The multilayer security methodologies, such as security inks and holograms, exhibits a substantial market share in the authentication technologies market. The growing adoption of tracing technologies such as, RFID and Barcode in product tracking and inventory management, would gain significance over the forecast period. The market for emerging tracing technologies, namely Bubble Tag, could face limitations in adoption due to the lower return on investment and operational complexities. Lack of awareness for authentication solutions among local manufacturers and the high cost of technologies would limit the market growth. However, active initiatives from the anti-counterfeit trade associations and government authorities across the globe would eventually result in an increased level of awareness for anti-counterfeit technologies. Furthermore, a considerable increase in investments, by manufacturers would expedite the market growth during the forecast period.

Key finding of Anti-Counterfeit Packaging Market in Security Documents and Event Ticketing:

• Ink and holograms collectively hold about 93% of the market share in 2014 and is expected to grow at moderate pace
• North America will continue to lead the global market, closely followed by Europe, all through to the forecast period
• Asia-pacific is projected to be the fastest growing region with an estimated CAGR of 10.5% from 2015 to 2020

Giesecke & Devrient (G&D), Sicapa and Reconnaissance International are the leading market players globally. Other key manufacturing companies profiled in the report are, Graphic Security Systems, Corp., Alpvision, Giesecke & Devrient (G&D), Prooftag (Novatec SA), IAI industrial systems, U-NICA Group and, Sicapa.

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