Toothpaste Market Research Report 2023 by Share, Size, Trends, Demand and Forecast | 3M (U.S.), Colgate-Palmolive Company (U.S.), GlaxoSmithKline plc (U.K.), Johnson & Johnson Services Inc. (U.S.)

Market Hightlights;

The global toothpaste market is expected to rise and touch a valuation of USD 21,642 million by 2025, with a 4.80% CAGR during the forecast period (2018-2025). The urgent need for oral hygiene is the primary factor driving the market growth. Increasing incidence of dental caries and cavities has created the need for toothpastes which can prevent the growth of bacteria and plaque. Awareness of oral health thanks to government initiatives is likely to sustain the market growth in the forthcoming years. This can be credited to consumption of sugar foods and changing urban lifestyles.

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Top 15 Manufacturers:

3M (U.S.),
Colgate-Palmolive Company (U.S.),
GlaxoSmithKline plc (U.K.),
Dabur India Ltd. (India),
Coswell SpA (Italy),
Hawley & Hazel (BVI) Co Ltd. (Hong Kong),
The Himalaya Drug Company (India),
Procter & Gamble (U.S.),
Johnson & Johnson Services Inc. (U.S.),
Church & Dwight Co., Inc. (U.S.),
D.R. Harris & Co Ltd. (U.K.),
Henkel AG & Co. KGaA (Germany),
LG Household & Health Care Ltd. (South Korea),
Unilever PLC (U.K.),
CCA Industries, Inc. (U.S.)

Market Synopsis:

Demand for specialized toothpaste for specific dental ailments is projected to bolster market growth exponentially. Emerging trend of dental whitening is expected to benefit from this trend and manufacturers will be quick to capitalize and launch unique flavors for consumers. In addition, market participants are increasing their reach by launching products in rural areas. Manufacture of toothpastes in specific packaging catering to the rural populace is likely to boost the market profit margins.

Inclusion of ingredients such as triclosan and parabens can hinder the market growth. But market players can overcome this particular challenge by collaborating with dentists and oral hygiene specialists to authenticate their brand. For instance, Colgate-Palmolive has partnered with the Indian Dental Association for promoting the benefits of their branded toothpastes.

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Industry Segments:

The burgeoning toothpaste market is segmented by type and application.

Based on type, the toothpaste market consists whitening, sensitivity, children’s, smokers, herbal, and others. The children’s type is expected to garner close to USD 3,516.4 million by 2025 for the toothpaste market. This can be due to parental concern regarding oral health of their children. Manufacturers use a mix of packaging and advertising to appeal to kid’s tastes. But premium prices of oral healthcare solutions in this segment can hinder the growth in this segment. On the other hand, the sensitivity type is predicted to reach a value of USD 5,438.3 million by 2025. This can be caused due to overzealous brushing techniques and abrasive ingredients. The segment is purported to gain attention over the forecast period due to rising cases of tooth sensitivity. This is evident by the launch of Sensodyne Rapid Relief toothpaste by GlaxoSmithKline in March 2018. But the herbal segment is touted to experience the highest CAGR of 5.48% during the forecast period to touch a valuation of USD 3,925.9 million by 2025.

By distribution channel, the market relies on two, mainly store-based and non-store-based. The store-based channel is expected to expand at a CAGR of 3.99% during the assessment period. It can accrue USD 13,569.9 million for the toothpaste market by 2025. This can be credited to high sales of oral care solutions in Asia Pacific. It can accumulate a demand of 4,843.7 million units by 2025. On the other hand, the non-store-based segment can experience a higher CAGR of 5.09% over the assessment period to generate close to USD 5,584.9 million by 2025. The proliferation of ecommerce stores is likely to facilitate the growth of this segment.

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This release was published on openPR.