We defines web and mobile app analytics as a market of specialized analytics tools used to understand and improve the digital customer experience, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps. The market is also composed of session replay vendors (aka digital intelligence, or digital experience analytics). These vendors provide diagnostic insight into visitor activity and the CX on responsive web and mobile apps, using predictive/prescriptive analytics enabled by machine learning (ML)/artificial intelligence (AI), heat maps and session replay technology.

In 2018, the global Web and Mobile App Analytics market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Web and Mobile App Analytics status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Web and Mobile App Analytics development in United States, Europe and China.

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The key players covered in this study
• Google
• Adobe
• Kissmetrics
• Mixpanel
• Siteimprove
• InnoCraft
• Woopra
• Webtrends
• Akamai
• SessionCam
• Qumram
• Rigor
• ClickTale
• IBM
• Piwik PRO

Market segment by Type, the product can be split into
• Cloud-based
• On-premises
Market segment by Application, split into
• BFSI
• Education
• Government
• Telecom & IT
• Others
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Market segment by Regions/Countries, this report covers
• United States
• Europe
• China
• Japan
• Southeast Asia
• India
• Central & South America

The study objectives of this report are:
• To analyze global Web and Mobile App Analytics status, future forecast, growth opportunity, key market and key players.
• To present the Web and Mobile App Analytics development in United States, Europe and China.
• To strategically profile the key players and comprehensively analyze their development plan and strategies.
• To define, describe and forecast the market by product type, market and key regions.

Major Points from Table of Content:
Chapter One: Report Overview
Chapter Two: Global Growth Trends
Chapter Three: Market Share by Key Players
Chapter Four: Breakdown Data by Type and Application
Chapter Five: United States
Chapter Six: Europe
Chapter Seven: China
Chapter Eight: Japan
Chapter Nine: Southeast Asia
Chapter Ten: India
Chapter Eleven: Central & South America

Chapter Twelve: International Players Profiles
12.1 Google
12.1.1 Google Company Details
12.1.2 Company Description and Business Overview
12.1.3 Web and Mobile App Analytics Introduction
12.1.4 Google Revenue in Web and Mobile App Analytics Business (2014-2019)
12.1.5 Google Recent Development

12.2 Adobe
12.2.1 Adobe Company Details
12.2.2 Company Description and Business Overview
12.2.3 Web and Mobile App Analytics Introduction
12.2.4 Adobe Revenue in Web and Mobile App Analytics Business (2014-2019)
12.2.5 Adobe Recent Development

12.3 Kissmetrics
12.3.1 Kissmetrics Company Details
12.3.2 Company Description and Business Overview
12.3.3 Web and Mobile App Analytics Introduction
12.3.4 Kissmetrics Revenue in Web and Mobile App Analytics Business (2014-2019)
12.3.5 Kissmetrics Recent Development

Chapter Thirteen: Market Forecast 2019-2025
Chapter Fourteen: Analyst's Viewpoints/Conclusions
Chapter Fifteen: Appendix

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