Inflight Advertising Market 2019-2023 | Competitive Landscape By Panasonic Avionics, IMM, EAM Advertising, MaXposure Media, Global Onboard Partners and Blue Mushroom

Global Inflight Advertising Market Information Report by Product (Inflight magazines, Display Systems, Baggage Tags, In-flight Apps, and Others (Overhead Bins, Seatback Tray Tables, Boarding Passes, and Aircraft Wrap)), by Aircraft Type (Business Aircraft and Passenger Aircraft) and by Regions (North America, Europe, Asia Pacific, Middle East and Africa, and South America) - Global Forecast To 2023

The leading market players in the global Inflight Advertising market primarily include Panasonic Avionics Corporation, Global Eagle, IMM International, EAM Advertising LLC, MaXposure Media Group (I) Pvt. Ltd., INK, Global Onboard Partners, Atin OOH, Zagoren Collective, and Blue Mushroom. In 2016, these companies had a highest share of the market.

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Market Scenario:

In-flight advertising entails advertising through in-flight magazines, overhead storage bins, and setback tray tables, and sales pitches by flight attendants. With the advent of digital media in-flight advertising market has witnessed significant changes. Introduction of targeted advertising through live television and in-flight apps are expected to have a positive impact on the in-flight advertisement market.

With the advent of digital media, advertisers have witnessed a boom in the volume of advertising content that individuals consume on a daily basis. In the in-flight advertising market, digital media advertising is expected to comparatively render traditional in-flight advertising techniques obsolete. Personal computing and personal mobile phone enable advertisers to deliver advertisements to individuals/passengers with original advertising content straight to their personal devices, which is comparatively much more affective compared to traditional methods of in-flight advertising. Digital in-flight creative advertisements add the dimension of interaction to sight, sound, and motion — and greater interaction has been shown to drive brand effectiveness.

Demand for customization of the airline passenger experience is growing from airlines and from passengers mainly due to the increasingly customized lives we lead. With more and more airlines trying to introduce high levels of customization to the aircraft cabins. Connectivity is as essential topic here, with Netflix’s “recommended for you” and Apple Music’s “For You” features providing individuals with movies and music list curated based on every individuals personal taste. With airlines and in-flight advertising firm trying to bring the same concept to the aircraft cabins, and float original in-flight advertising content towards individuals tailor made based on their personal taste.

As the in-flight advertising market is shifting towards aggressive targeted advertising through Wi-Fi connectivity, e-commerce platform and live TV services, the existing airline hardware is set to become obsolete to a certain extent. In the current scenario the airline are accepting these sudden changes in trend of advertising in order to monetize and develop ancillary revenue streams which is expected to boost airline revenues significantly. As a result, the market for inflight advertising is expected to grow at a CAGR of 11.17%.

Although the growth rate of technological innovation is exponential, once the technology peaks it is substituted by a newer version which might not be compatible with older hardware. For example, thousands of airlines still offer round proprietary Panasonic Avionics connector for previous generations of iPod and iPhone which were immediately rendered obsolete once apple shifted to lightning cable. The problem airline are set to face in the future is being able to adapt to the pace at which technology changes. Betting on additional revenue through new techniques of advertising might not be as fruitful for airlines if the hardware required for additional revenue needs to be changed every other day.

Industry/ Innovation/ Related News:

September 2017:- Panasonic Avionics, in collaboration with DISH, announced the delivery of live television with fifteen channels to selected Southwest Airlines flights across the U.S.

July 2017:- Ink had a partnership with Virgin Atlantic so as to revamp the inflight magazine Vera and also to increase the media sales.

Inflight Advertising Market – Segments

For the convenience of the report and enhanced understanding; the Inflight Advertising market is segmented in to three key dynamics:

Segmentation by Product: Inflight magazines, Display Systems, Baggage Tags, In-flight Apps, and Others (Overhead Bins, Seatback Tray Tables, Boarding Passes, and Aircraft Wrap)

Segmentation by Aircraft Type: Business Aircraft and Passenger Aircraft.

Segmentation by Regions: Comprises Geographical regions –North America, Europe, Asia Pacific, Middle East and Africa, and South America.

Regional Analysis:

Asia, an emerging region in the long-haul international market, relies heavily on the small and medium widebody aircraft. As a result, a number of such airlines have been entering into service recently, such as Indigo, Tigerair Singapore, Tigerair Australia, and Air Asia, which provides lucrative opportunities to in-flight advertising firms in this region. Existence of in-flight advertising firms such as Atin OOH and Maxposure Media Group have also aided the growth of the market in this region. It is expected that by 2035, more than 16,000 aircraft would be delivered in the region, which is expected to positively impact the in-flight advertising market in the Asia-Pacific region.

Similarly, the Middle East & Africa region has been witnessing a phenomenal increase in its economy, of late. The major factors driving the economy of the region, is the increased air travel and the rising tourism. As the region is located at the crossroads of Asia-Africa and Europe, their local airlines, led by Emirates, Qatar Airways, and Etihad Airlines, are well positioned to compete for the air traffic, globally. Due to the rapid increase in the number of aircraft in the region, it is expected that there would be a significant and simultaneous impact on the market.

Likewise, although several Latin American countries are going through a rough economic period, with the shrinking Venezuelan, Argentinian, and Brazilian economies, the air traffic in the region has witnessed steady growth. As a result of the growing tourism in the region, it is expected that approximately 3,000 aircraft would be delivered to the region, by 2035. This is expected to simultaneously surge the development of aircraft, which would eventually drive the growth of the in-flight advertising market.

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Intended Audience

• Distributer & Supplier companies
• End Users
• Government as well as Independent Regulatory Authorities

Scope of Report

The report for Global Inflight Advertising Market of Market Research Future comprises of extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. The report gives the clear picture of current market scenario which includes historical and projected market size in terms of value, technological advancement, macro economical and governing factors in the market. The report provides details information and strategies of the top key players in the industry. The report also gives a broad study of the different market segments and regions.

Table of Contents

1 Executive Summary$ 1,350.00

2 Introduction$ 0.00
2.1 Definition 17
2.2 Scope of the Study 17
2.3 List of Assumptions 17
2.4 Market Structure 18
2.5 Key Takeaways 19
2.6 Key Buying Criteria 19

3 Research Methodology$ 0.00
3.1 Research Process 25
3.2 Primary Research 25
3.3 Secondary Research 25
3.4 Market Size Estimation 26
4.5 Forecast Model 27

4 Market Dynamics$ 1,900.00
4.1 Introduction 29
4.2 Drivers 29
4.2.1 Rapid Fleet Expansion 29
4.2.2 Development of New Advertisement Techniques 29
4.2.3 Advent of Digital Media 30
4.3 Restraints 30
4.3.1 Issues Associated With Existing Hardware 30
4.4 Opportunities 30
4.4.1 Increasing Incidence of Connectivity 30
4.5 Supply Chain 31
4.6 Porter’s Five Forces Model 32
4.6.1 Threat of New Entrants 32
4.6.2 Bargaining Power of Suppliers 32
4.6.3 Bargaining Power of Buyers 32
4.6.4 Threat of Substitutes 33
4.6.5 Intensity of Rivalry 33

Continued.........

List of Tables

Table 1 Market Synopsis 15
Table 2 List of Assumptions 17
Table 3 Global in-flight Advertising Market, by Product, 2016-2023 (Usd Million) 38
Table 4 Global in-flight Advertising Market, by Aircraft Type, 2016-2023 (Usd Million) 43
Table 5 Global in-flight Advertising Market, by Region, 2016-2023 (Usd Million) 46
Table 6 North America: in-flight Advertising Market, by Country, 2016-2023 (Usd Million) 47
Table 7 North America: in-flight Advertising Market, by Product, 2016-2023 (Usd Million) 48
Table 8 North America: in-flight Advertising Market, by Aircraft Type, 2016-2023 (Usd Million) 49
Table 9 U.s.: in-flight Advertising Market, by Product, 2016-2023 (Usd Million) 50

Continued........

List of Figures

Figure 1 Global in-flight Advertisement Market: Market Structure 18
Figure 2 Key Takeaways of the Inflight Advertising Market 19
Figure 3 Key Buying Criteria of Inflight Advertising 19
Figure 4 North America Market Size & Market Share by Country (2017 Vs 2023) 21
Figure 5 Europe Market Size & Market Share by Country (2017 Vs 2023) 21
Figure 6 Asia-pacific Market Size & Market Share by Country (2017 Vs 2023) 22
Figure 7 Latin America Market Size & Market Share by Country (2017 Vs 2023) 22
Figure 8 Middle East & Africa Market Size & Market Share by Country (2017 Vs 2023) 23
Figure 9 in-flight Advertising Market, by Region 23
Figure 10 Research Process of Mrfr 25

Continued.......

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