Marketing Resource Management Market Growth Analysis, Business Development and Future Scope Outlook 2025: SAP, SAS Institute, Infor, Brandmaker, IBM, Microsoft, Adobe Systems, North Plains Systems, Workfront
This report focuses on the global Marketing Resource Management (MRM) status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Marketing Resource Management (MRM) development in United States, Europe and China.
There has been a substantial transformation in the procedures involved in the marketing activities of various companies. With the rise in complexity of marketing activities, organizations are fortified to adopt Marketing Resource Management (MRM) solution for the realization of their marketing endeavors. Further, the businesses are confronted with multifaceted assortment of consumer segments, products/brands channels, regions, and marketing programs, which further necessitates the appropriate resource distribution for attaining high commercial profitability. Moreover, in today's dynamic business environment, several marketing personnel are considering the expansion in business competencies and workflows to professionally manage their marketing resources in a more simplified manner.
The escalating digitization of content and the emergence of novel models of distribution among organizations have enlarged the prospect of MRM across diverse industry verticals. From content generation to its distribution, providers across the marketing solutions ecology are gaining the advantages of MRM market progressions. Further, the new video formats and data delivery approaches such as mobile and social media have generated prospects for MRM vendors. Thereby, this increases the demand for marketing solutions that can cater to expansive marketing needs such as resource performance, multi-channels, and brand management among various others.
The key players covered in this study
SAP, SAS Institute, Infor, Brandmaker, IBM, Microsoft, Adobe Systems, North Plains Systems, Workfront
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Market segment by Type, the product can be split into
Marketing Reporting And Analytics
Capacity Planning Management
Creative Production Management
Brand And Advertising Management
Market segment by Application, split into
IT And Telecom Market
Media And Entertainment Market
Consumer Goods Market
Public Sector Market
Marketing Agencies Market
The study objectives of this report are:
To analyze global Marketing Resource Management status, future forecast, growth opportunity, key market and key players.
To present the Marketing Resource Management development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
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Table of Contents
1 Report Overview
2 Global Growth Trends
3 Market Share by Key Players
4 Breakdown Data by Type and Application
5 United States
9 Southeast Asia
11 Central & South America
12 International Players Profiles
12.1.1 SAP Company Details
12.1.2 Company Description and Business Overview
12.1.3 Marketing Resource Management (MRM) Introduction
12.1.4 SAP Revenue in Marketing Resource Management (MRM) Business (2013-2018)
12.1.5 SAP Recent Development
12.2 SAS Institute
12.2.1 SAS Institute Company Details
12.2.2 Company Description and Business Overview
12.2.3 Marketing Resource Management (MRM) Introduction
12.2.4 SAS Institute Revenue in Marketing Resource Management (MRM) Business (2013-2018)
12.2.5 SAS Institute Recent Development
12.3.1 Infor Company Details
12.3.2 Company Description and Business Overview
12.3.3 Marketing Resource Management (MRM) Introduction
12.3.4 Infor Revenue in Marketing Resource Management (MRM) Business (2013-2018)
12.3.5 Infor Recent Development
13 Market Forecast 2018-2025
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