Capitalizing on more than 10 years of acquisitions, Azelis announced today the re-branding of all its companies into ‘one Azelis’.
The re-branding is the culmination of the Group's considerable investments over the last few years, in people, training, systems and focus on excellence – all initiatives designed to improve our service to customers and principals, globally and locally.
Azelis Group Director Corporate Brand & Communications, Inge Declercq explained:
“Extensive research and market analysis led us to the view that Azelis united under one name, with a consistent visual identity and clearly articulated brand promise, would better represent our unique strengths and business focus.”
“Changes in the corporate structure and business systems of the organisation implemented over the past couple of years have delivered significant efficiencies and value added services, without compromising the high standards of local knowledge and service that is so highly valued by our customers. We therefore think the time is now right to leverage the strength of the whole group under one unified brand to spearhead the future growth and success of Azelis.
“The exercise also affords us the opportunity to communicate widely all that the Azelis brand stands for and the reasons why our people, with their specialist industry sector knowledge, innovative products and a refreshing ‘can-do’ attitude, are the right people to do business with.”
As with many major rebranding exercises the changes to the well known Azelis logo are subtle but the colour palette used to distinguish the company’s International Business Areas has a new vibrancy reflecting the new tag line “Refreshing chemical distribution”. These visual changes will become apparent early in the New Year with the launch of a new website, brochures, signage and stationery.
The launch of the new corporate brand identity follows detailed consultation with employees, principals and customers. The consensus view from all parties was that the re-branding decision was the logical and natural evolution for Azelis at this point.
Joris Coppye, CEO Azelis added: "Becoming one company with a single identity and shared brand promise is deemed an essential element for the future growth and success of Azelis”.
Today, Azelis offers complete pan-European coverage, with additional operations in, Mumbai and Shanghai. With sourcing and distribution channels in every major market around the world, Azelis offers access to the specialised market segments of animal nutrition; chemicals; coatings; composites; food & health; materials, pigments and additives (MPA); personal care; pharma; polymers and rubber.
The Azelis brand was a house of different brands with following companies:
Interland Chemie B.V., Europeroxydes SAS, Arnaud Česká s.r.o., Arnaud Magyarorszag Kft., Broste SIA, Arnaud Polska Sp. Z.o.o., Azelis LL Rus, Arnaud Slovensko s.r.o., Arnaud Ukraine LLC, Kraemer & Martin GmbH, Thorson Chemical, Kraemer & Martin Pharma Handels-GmbH, Meister AG, Heinz Schlegel AG, Broste A/S, Brøste Industri A/S, Bröste OY, Brøste AS, Bröste AB, Chemlog S.r.l., Seward Corporation S.L., Impex Química S.A., Arnaud Hellas, Arnaud Romania Chemicals SRL, Chance & Hunt Limited, Broste Limited, S.Black Limited.
Azelis is the leading Pan-European specialty chemicals distributor providing a diverse range of products and innovative services to more than 25,000 customers in the Chemicals, Coatings, MPA (Materials, Pigments and additives), Polymers, Composites, Rubber, Food & Health, Animal Nutrition, Pharma and Personal Care industries.
Through sourcing and distribution channels in every major market around the world, Azelis offers chemical producers market penetration, in-depth local knowledge, value-added services and tailored multi-territory solutions.
Azelis, with its corporate service centre in Antwerp, Belgium, has a turnover of €1,100 M and employs 1,100 knowledgeable people located in 36 facilities in 26 countries across Europe, India and Asia.
For more information, please visit: www.azelis.com
Bergen op Zoom
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Azelis United here
News-ID: 156072 • Views: 1699
More Releases from Azelis
Azelis is pleased to announce the appointment of Elizabeth Tomlinson as UK Sales …
In this new role, Ms. Tomlinson will provide commercial and technical support to the Animal Nutrition sales function and work closely with Antony Wildon, Azelis UK Sales Manager. Elizabeth Tomlinson joins Azelis from Lloyds Animal Feeds where she has worked for the last 3 years. She holds a BSc degree in Agriculture and Marketing from Harper Adams University and has gained a number of years of experience in the UK animal
Azelis announces corporate and regional senior management appointments
Azelis announces a number of internal changes in corporate and regional senior management appointments, as part of an on-going programme to optimise synergies and exchange skills and knowledge within the Group: Ultimately to drive profitable growth. Anna Bertona, previously Group VP Strategic Planning & Implementation is appointed Chief Strategy & Principals Officer and also becomes a member of the Azelis Executive Committee. Anna Bertona is responsible for Principal Management & Development
Myriant and Azelis Sign European Distribution Agreement for Bio-Succinic Acid
Myriant Corporation, a global renewable chemicals company, announced today the signage of a distribution agreement with Azelis Group, a specialty chemicals distribution leader. Azelis is now distributing Myriant’s bio-succinic acid in the Nordics, Benelux, France, Iberia, Italy, the United Kingdom and Ireland, targeting customers in the industrial and base chemicals markets. “As a global chemical distribution powerhouse, Azelis offers a far-reaching chemical portfolio with extensive distribution networks providing Myriant the necessary
Azelis Coatings extends agreement with Allnex in Germany and Austria
Effective August 1st, 2014, Azelis announces that it will extend its co-operation with Allnex, a leading manufacturer of performance materials for all coating applications. For the first time, Azelis will offer the complete range of Allnex liquid resins, additives and cross linkers across Germany and Austria for selected customers. Previously Azelis only distributed part of the product range in Germany. Dr. René Manski, Regional Business Manager Azelis Coatings DACH adds, “We
More Releases for Arnaud
CreatorGalaxy | High quality After Effects and Premiere Pro templates created by …
CreatorGalaxy is the one stop shop for creators around the world to find high quality After Effects and Premiere Pro templates. Made by industry professionals, these templates are optimized for beginners and pro creators alike who wish to create epic videos for whatever project or hobby. With our easy-to-follow video tutorials, anyone can create awesome videos and become more skilled in video editing. The only limit will be your imagination! Visit us
New positioning of the Favendo management
The Supervisory Board of Favendo GmbH appointed Arnaud Becuwe (45) as new CEO starting August 2018. In this role, Becuwe is resposible for accelerating Favendo’s revenue growth and expansion with industrial customers. Company founder and former CEO Richard Lemke (33) focusses now on product development and strategic alliances. Lemke, who founded the company in 2013 and turned it into the technological market leader for location-based services, passes the lead to another
Changes at Tractebel Engineering S.A. in Dubai
Thomas Shaw-Dunn and Frederic Arnaud have taken over the management of Tractebel Engineering in Dubai. The long-standing Managing Director Alain Vannerum will leave the company with effect from 31 December 2018. Until then he will support the new management to allow a smooth transition process. We would like to thank Alain for his valuable contributions to build the business in the Middle East and wish him all the best for
Hear the Keynote Addresses from MedImmune and Spirogen this April at SMi’s ADC …
Hear the Keynote Addresses from MedImmune and Spirogen this April at SMi’s ADC Conference Learn more about: - The implementation of superior technologies to develop more effective and targeted ADCs. - New and novel payloads, e.g. Antibody Targeted Amanitin Conjugates (ATACs), to improve efficiencies of ADCs. - Using minor-groove binding DNA-interactive molecules as ADC payloads. - The practicalities of the use of Highly Potent Active Pharmaceutical Ingredients within ADC development. - Using fragment drug conjugates to
5TH EVENT OF THE AMERICA’S CUP WORLD SERIES
LOICK PEYRON BACK AT THE HELM IN VENICE The next stage of the America's Cup World Series will be taking place in Venice from 15th to 20th May in front of the magnificent St. Mark’s Square. Aboard the French one-design boat, there will be a switchover between Yann Guichard and Loïck Peyron with the latter back at the helm of the Energy Team AC45. Loïck Peyron, who arrived in the City
Gael Ltd and Sagem announce strategic partnership
Sagem signed an agreement with global safety and quality management provider Gael Ltd, who has offices in the UK, USA and UAE. Together, they have developed an integrated gateway between Sagem’s Analysis Ground Station (AGS) and Gael’s Q-Pulse quality, safety and risk management solution. Based on this agreement, the two companies will be able to offer a turnkey solution that enables the recording and analysis of flight data within a