Colorado Company Believes Staying Connected is Key to Success in Any Economy

Colorado Company, PaperDirect©, Launches Blog to Support the Needs of Consumers and Offer Creative Solutions to Common Business Communication Problems

Colorado Springs, Colorado, December 18,2010— As businesses nationwide continue to struggle, creative, cost-reducing solutions to common communication needs become more important than ever. However, getting back to basics is not always easy, or simple. Business and consumers can now find a wealth of communication ideas on the PaperDirect Blog.

Studies show that in a struggling economy, most companies will simultaneously communicate too much and too little. The tendency is to unintentionally communicate too much of the company's economic tensions and isolate themselves from positive communications while the energy is directed at keeping the company profitable.

"Budgets and resources are shrinking," says Alice Munro, Marketing Manager. "It is forcing everyone to do more with less. This has dramatically affected how employers connect with employees. Without the ability to give big bonuses and lavish gifts to show appreciation, motivate, encourage and connect to employees and customers, companies are looking for ways to get back to basics and give more of themselves. Our blog gives companies and consumers solutions for meaningful communication and fresh marketing ideas in a new economic climate. "

The PaperDirect Blog contains information on such things as creating affordable strategies for branding your business, planning affordable events, marketing tips, and employee recognition ideas. The blog supports and sheds light on what employees have been saying all along; an honest note of appreciation goes much further than a watch and the time put into personal communication with clients and customers boost a company's success exponentially.

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About PaperDirect
Since the founding of PaperDirect in 1988, the company has been a leading supplier of designed desktop papers for businesses of every size, from small home offices to Fortune 500 companies. Headquartered in Colorado Springs, Colorado, PaperDirect provides customers with complete do-it-yourself communications solutions. The company helps businesses and consumers create and deliver powerful business messages by providing tips for designing flyers, postcard marketing and other full-color pieces for every occasion.

For more Information on creative business solutions, visit www.PaperDirect.com/blog or contact: Raquel Myers, PaperDirect Customer Service Manager - 1-800-272-7377

PaperDirect
Customer Service Department
1005 E. Woodmen Road
Colorado Springs, CO 80935-3570

Raquel Myers, PaperDirect Customer Service Manager - 1-800-272-7377

This release was published on openPR.