Experience aromatic marvels of Arabia with Rasasi’s Dhan Al Oudh Al Safwa

Experience aromatic marvels of Arabia with Rasasi’s Dhan Al Oudh Al Safwa

New Oudh fragrance offers an ethnic-yet-modern touch

Dubai, 2010: Rasasi Perfumes, one of the leading names in the regional perfumery landscape and offering a wide and exquisite range of Oriental and Western Fragrances – has announced the launch of Dhan Al Oudh Al Safwa, a new sophisticated Oudh fragrance that represents the Arabic pride in all its splendor and magnificence.

The new unisex Oriental fragrance is inspired by age-old Oudh charm of Agarwood and reflects the unique mix of old and modern aromatic marvels of Arabia. Coming in 40ml exquisite packs, Dhan Al Oudh Al Safwa radiates a warm and woody fragrance that makes it truly unique.

“The Rasasi team of experts is always on the lookout for innovative product range that meets the expectations of our discerning customers. The new Oudh fragrance reinforces Rasasi’s commitment to innovation and is in line with our deep understanding of the regional culture and tradition for Oudh. The new fragrance captures the symbolic spirit of Arabia, giving it both the classic and the modern feel, thus making it unique,” said Anis Kalsekar, Director of Product Development at Rasasi Perfumes.

“At Rasasi, we select only the top grade mature Oudh and the new Dhan Al Oudh Al Safwa is cured with the masters of perfume to bring out the best of its secrets, making it one of our finest products. We wish to enrich our customer experience with this new Oudh fragrance,” said Jameel Kalsekar, Director of Production at Rasasi Perfumes.

The fragrance has top notes of fresh citrus and dry wood blended with a mix of mandarin, bergamot and black pepper, while the body reflects undertones of rose, valley and Oriental Amber. Base notes are musky, white amber and the warmth of Oudh.

The new fragrance, appealing to both men and women with a vintage chic, is part of Rasasi’s commitment to launch products in line with customer needs and satisfaction.

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Notes to Editors:

About Rasasi Perfumes Industry LLC

Rasasi Perfumes Industry LLC has carved a niche in the regional perfumery business over 31 years. Headquartered in Dubai, UAE, Rasasi has continued the family legacy of offering an exclusive and wide range of high-quality Western and Oriental perfumes, at its dedicated retail outlets in all major cities across the Gulf and Middle East. Committed to exceeding customer expectations by offering a superior level of service, selection and value, Rasasi is the region’s most prestigious perfumeries offering authentic women’s and men’s fragrances. For more information about Rasasi’s world of fragrances and its exquisite collection, please log into www.rasasi.com

Issued by Landmark PR & Event Management
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Nasry Abou Zaki Shadi Abou Assi
General Manager, Middle East Account Manager
Tel.: +971 4 3912141 Tel.: +971 4 3912547
Email: n.zaki@landmark-pr.com Email: s.abouassi@landmark-pr.com

About Rasasi Perfumes Industry LLC

Rasasi Perfumes Industry LLC has carved a niche in the regional perfumery business over 31 years. Headquartered in Dubai, UAE, Rasasi has continued the family legacy of offering an exclusive and wide range of high-quality Western and Oriental perfumes, at its dedicated retail outlets in all major cities across the Gulf and Middle East. Committed to exceeding customer expectations by offering a superior level of service, selection and value, Rasasi is the region’s most prestigious perfumeries offering authentic women’s and men’s fragrances. For more information about Rasasi’s world of fragrances and its exquisite collection, please log into www.rasasi.com

Imad Salem
Account Executive

Landmark PR & Events
Dubai Media City
P.O.Box: 502182 – Dubai, U.A.E.
Tel.: +971 4 391 2140
Fax: +971 4 390 4345
Mob: +971 56 7784453
Website: www.landmark-pr.com

This release was published on openPR.