Opaque Polymer Market dynamics, segmentation, and competitive landscape 2018-2028 : Croda International, En-Tech Polymer, Ashland, Arkema, Indulor Chemie, Hankuck

Widely used in formulations of emulsion paints, opaque polymers are most sought after for imparting enhanced opacity to paints and coatings. With the construction industry flourishing worldwide, especially across developing regional markets, it is more likely that opaque polymers would continue to witness substantial demand in the paints and coatings segment. Infrastructural boom, coupled with growing adoption of interior decoration products such as decorative paints and coatings, is also likely to boost the consumption volumes of opaque polymers in coming years.

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New Product Launches to Gain the Limelight in Competitive Landscape

The Dow Chemical Company recently received an internationally recognized Edison Award for a few breakthrough innovations presented by the company in recent years. One of these innovations includes Dow's newly launched product in the opaque polymer category – i.e. ROPAQUE™. While this product features hollow-sphere opaque polymeric pigments, it is claimed to be a revolutionary addition to the opaque polymer landscape. With extended applications in metal, and paper and paperboards, ROPAQUE™ is projected to witness robust traction in coming years owing to a set of novel properties, including ammonia-free structure, high exterior durability, excellent scrub resistance, high compatibility with multiple extenders and pigments, low VOC (volatile organic compounds) content, and cost efficiency.

Besides Dow, the opaque polymer marketplace is witnessing active competition among some of the prominent participants in the chemical industry. A few key players competing in opaque polymer marketplace include Croda International, En-Tech Polymer, Ashland, Arkema, Indulor Chemie, Hankuck, Interpolymer Corporation, Junneng Chemicals, Organik Kimya, Latices, and Visen Industries.

Product innovation strategies of a majority of manufacturers and suppliers in opaque polymer market are centered at the development of sustainable and cost effective alternatives suitable for a wide application range. In the backdrop of rising popularity of decorative paints, and interior paints and coating products, a number of opaque polymer manufacturers are strategizing on collaborative agreements with leading paints and coatings manufacturers, especially those serving construction industry.

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Construction & Infrastructure Remain Key Consumer of Opaque Polymers

Modern infrastructural designs increasingly demand gloss finish combined with whiteness, and superior optical properties, which are readily catered to by opaque polymers as they are specifically engineered to deliver improved hiding properties. This according to research will remain a significant factor bolstering consumption of opaque polymers by paints and coatings manufacturers. Escalating investment in construction and infrastructural development by governments as well as privately owned bodies is cited as another strong factor responsible to encourage the revenue growth of opaque polymer market.

Additional functional advantages of opaque polymers such as efficient insulation, reflection, superior conduction, high light absorption, and skid resistance position opaque polymers much beyond the aesthetic products contained by paints and coatings. This is more likely to translate into elevated consumption of opaque polymers for several application areas other than construction and infrastructure, such as automotive, aerospace, electronics such as PCBs and microchips, and home appliances.

Opaque Polymer Vs Titanium Oxide – What Lures Paints & Coatings Companies More?

Looking at soaring prices of Titanium Oxide (TiO2), preferred usage of opaque polymers over TiO2 allows paints and coatings manufacturers to achieve cost efficiency owing to reduced raw material pricing. Pricing uncertainty of raw materials will however remain a longstanding barrier for opaque polymer market growth, according to research.

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While opaque polymers have emerged as a popular alternative to TiO2, the former’s superior properties such as dirt resistance, high film durability, and tint retention are projected to drive the opaque polymer market over coming years. High compatibility of opaque polymers with water soluble and solvent soluble paints and coatings is also cited as a significant factor bolstering their adoption over TiO2.

Will the Rise of Natural Alternatives Influence Opaque Polymer Demand?

Emergence of superior, cost effective, and naturally sourced substitutes for opaque polymers such as flash calcined kaolin has been stirring stiff competition among the both, in opaque polymer market, recently. While both of the aforementioned materials are cited as commendable scattering sources accounting for high dry film opacity, it would be interesting to observe the market performance of both the materials based on their level of impact on the overall optical properties of paints and coatings.

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