Breastfeeding Accessories Market Comprehensive Analysis with Medela, Pigeon Corporation., Ardo medical AG, Ameda

Increasing awareness regarding importance of breastfeeding coupled with rising breastfeeding rates will drive the market growth over the forecast timeframe. Spurring number of working mothers will propel business expansion. Working mothers rely on usage of technology solutions such as breast pumps for breast milk collection owing to busier schedules and haste to rejoin work post maternity.

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Aggressive marketing campaigns undertaken by milk formula manufacturers has increased the adoption of breast milk substitutes, such as infant formulas. Growing acceptance of breast milk substitutes among new mothers should impede industry growth. Furthermore, high cost incurred due to frequent replacement and repurchase of breastfeeding accessories will restrain business growth.

Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:
• Medela
• Pigeon Corporation.
• Ardo medical AG
• Ameda, Inc.
• NUK USA LLC
• Hygeia Health Inc.
• MAYBORN GROUP LIMITED

Breast milk bottles dominated the global market and is expected to follow a similar trend over the forecast years. Compatibility of bottles with breast pumps as well as for feeding purpose and the ease of milk storage should boost industry demand. Sore nipple cream demand will grow at a rapid pace due to growing number of new mother population experiencing nipple soreness and tenderness. Ability of sore nipple cream to soothe and protect soared nipples coupled with improved healing should boost product usage.

The Affordable Care Act launched at the onset of 2013 was one of the major regulatory reforms that changed the face of breastfeeding accessories industry. Under this act, it was then mandatory for insurance companies to handle the costs of breast pumps. The act also mandated that employers need to provide sufficient time for female employees who are still breastfeeding their babies. Of late, with the onset of hectic lifestyles and an increase in infant mortality rates, the necessity to breastfeed babies on the job has become a mandate – a factor which, supported by regulatory reforms, will provide a boost to market growth.

As per the Center for Disease Control and Prevention's, 2013 Breast Feeding Report Card, 77% of mothers were breastfeeding their babies, while the 2014 Breastfeeding Report Card depicts that 79% of mothers breastfed their babies after birth. This is a marked improvement from the 71% that was depicted a decade back, and is likely to augment the demand for breastfeeding products, thereby propelling the growth of breastfeeding accessories industry.

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U.S. accounted for the largest breastfeeding accessories market share in 2016. Increasing breastfeeding rates will serve to be a high impact rendering factor for business growth. Increasing number of live births at hospitals assists mothers in initiating and continuing breastfeeding rates. Growing technology adoption such as breast pumps for breast milk collection owing to hectic work schedules and lack of mandated paid maternity leaves will fuel market growth. Encouragement and support provided to breastfeeding mothers through breastfeeding advocacy groups and lactation consultants will further augment the market expansion.

Breastfeeding Accessories Market by Product
• Breast Milk Bottles
• Breast Milk Storage Bags
• Sore Nipple Cream
• Nursing Pads
• Cleaning Products
• Nipple Shields
• Breast Shells

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