Press release
Future Growth of Media Planning and Buying Market Explored in Latest Research | Mindshare, Carat, Mediacom, Spark Foundry
Media Planning and Buying Market
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Market Overview:
Media planning and buying is refers to amount of ad space a publisher has to sell or a media buyer selects to purchase. Media planning is the method of strategically choosing a mix of media platforms to place advertise over a period of time for achieve an advertiser's campaign aims. The difference between media planning and media buying is Media planner’s select media to meet a customer's marketing goals and media buyers negotiate the best media rates and purchase the media. Media planning and buying includes element such as Strategic planning, negotiations and time and space advertising. Growing awareness about benefit of media planning and buying will help to boost global market.
Market Trend
• Attraction towards Consumer Analytics
• Increasing Dependency on Content Marketing
Market Drivers
• Growing Awareness about Benefit of Media Planning and Buying
• Up Surging Demand for Better Effective Tools
Opportunities
• Rising Demand from Recently Developing Lifestyle As Well As Recreational Users
• Increasing Demand in Hotel Industry
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Major Market Developments:
On 2nd October 2018, Dentsu Inc. has acquired a 69% stake in Branded Ltd, a leading producer of live media events in the Asia Pacific with a choice of creating it a wholly owned subsidiary in the future.
On 6th September 2018, Mindshare, the global media planning and buying agency that is part of WPP and Zilliqa are partnered to launch first of Block chain Pilot to discover the application of the technology in the advertising ecosystem.
Target Audience:
Media Planning and Buying Service Distributors , Media Planning and Buying Service Industry Association , Government Regulatory Bodies , Government and Private Research Organization and Others
The following are the major objectives of the study
• To define, describe, and forecast the Global Media Planning and Buying market on the basis of product [Strategic Planning , Negotiations and Time and Space Advertising] , application [TV , Radio , Newspapers , Magazines and The Internet], key regions and end user
• To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
• To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
• Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
• To provide market size for various segments of the Media Planning and Buying market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America) , Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific) , Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe) , MEA (Middle East, Africa) , North America (United States, Canada, Mexico)
• To strategically profile the key players and analysing their market shares and core competencies in the Media Planning and Buying industry
• To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
While framing the research framework, major and emerging players operating in the Media Planning and Buying market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dow Jones (Factiva), along with primary respondents. The complete methodology includes the study of the annual and financial reports of the key market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) related to the market.
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Table of Contents
1 Market Overview
1.1 Media Planning and Buying Introduction
1.2 Market Analysis by Type
1.3 Market Analysis by Applications
1.4 Market Analysis by Regions
1.4.1 North America (United States, Canada and Mexico)
1.4.1.1 United States Market States and Outlook (2013-2023)
1.4.1.2 Canada Market States and Outlook (2013-2023)
1.4.1.3 Mexico Market States and Outlook (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy)
1.4.2.1 Germany Market States and Outlook (2013-2023)
1.4.2.2 France Market States and Outlook (2013-2023)
1.4.2.3 UK Market States and Outlook (2013-2023)
1.4.2.4 Russia Market States and Outlook (2013-2023)
1.4.2.5 Italy Market States and Outlook (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
1.4.3.1 China Market States and Outlook (2013-2023)
1.4.3.2 Japan Market States and Outlook (2013-2023)
1.4.3.3 Korea Market States and Outlook (2013-2023)
1.4.3.4 India Market States and Outlook (2013-2023)
1.4.3.5 Southeast Asia Market States and Outlook (2013-2023)
1.4.4 South America, Middle East and Africa
1.4.4.1 Brazil Market States and Outlook (2013-2023)
1.4.4.2 Egypt Market States and Outlook (2013-2023)
1.4.4.3 Saudi Arabia Market States and Outlook (2013-2023)
1.4.4.4 South Africa Market States and Outlook (2013-2023)
1.4.4.5 Nigeria Market States and Outlook (2013-2023)
1.5 Market Dynamics
1.5.1 Market Opportunities
1.5.2 Market Risk
1.5.3 Market Driving Force
2 Manufacturers Profiles
2.1.1 Business Overview
2.1.2 Media Planning and Buying Type and Applications
2.1.3 Media Planning and Buying Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
3 Global Media Planning and Buying Market Competition, by Manufacturer
3.1 Global Media Planning and Buying Sales and Market Share by Manufacturer (2016-2017)
3.2 Global Media Planning and Buying Revenue and Market Share by Manufacturer (2016-2017)
3.3 Global Media Planning and Buying Price by Manufacturer (2016-2017)
3.4 Market Concentration Rate
3.4.1 Top 3 Media Planning and Buying Manufacturer Market Share in 2017
3.4.2 Top 5 Media Planning and Buying Manufacturer Market Share in 2017
3.5 Market Competition Trend
………… Continued
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