Social Media Analytics Market 2019, By Top Key Players: IBM, Oracle, Salesforce, Adobe Systems, SAS Institute, Clarabridge, Netbase Solutions

The growing technology expenditures in countries, such as Australia, China, and India, and the demand for cost-effective analytical software and services among the Small and Medium-Sized Enterprises (SMEs) are expected to drive the market growth during the forecast period.

The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or 'likes' to develop an in-depth idea of the social consumer.

The Social Media Analytics Report 2019 offers a comprehensive evaluation of the market. It does so via in-depth insights, understanding market evolution by tracking historical developments, and analyzing the present scenario and future projections based on optimistic and likely scenarios. Each research report serves as a repository of analysis and information for every facet of the market.

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The key Players covered in this report:

• IBM
• Oracle
• Salesforce
• Adobe Systems
• SAS Institute
• Clarabridge
• Netbase Solutions
• Brandwatch
• Talkwalker
• GoodData
• Crimson Hexagon
• Simply Measured
• Sysomos
• Digimind
• Unmetric
• Cision US

Segmentation by product type:

• Customer Segmentation and Targeting
• Multichannel Campaign Management
• Customer Behavioral Analysis
• Marketing Measurement
• Other

Segmentation by application:

• Banking, Financial Services and Insurance (BFSI)
• Telecommunications and IT
• Retail
• Healthcare
• Government
• Media and Entertainment
• Transportation and Logistics
• Others

Social media analytics is considered the basic foundation for enabling an enterprises to:

• Execute focused engagements like one-to-one and one-to-many
• Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.
• Maximize the customer experience
Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.

We can also provide the customized separate regional or country-level reports, for the following regions:

• Americas
• United States
• Canada
• Mexico
• Brazil
• APAC
• China
• Japan
• Others

Buy complete Report: https://www.reporthive.com/enquiry.php?id=1620565&req_type=purch

Table of Content

1 Scope of the Report
1.1 Market Introduction
1.2 Research Objectives
1.3 Years Considered
1.4 Market Research Methodology
1.5 Economic Indicators
1.6 Currency Considered

2 Executive Summary
2.1 World Market Overview
2.1.1 Global Social Media Analytics Market Size 2013-2023
2.1.2 Social Media Analytics Market Size CAGR by Region
2.2 Social Media Analytics Segment by Type
2.2.1 Customer Segmentation and Targeting
2.2.2 Multichannel Campaign Management
2.2.3 Competitor Benchmarking
2.2.4 Customer Behavioral Analysis
2.2.5 Marketing Measurement
2.2.6 Other
2.3 Social Media Analytics Market Size by Type
2.3.1 Global Social Media Analytics Market Size Market Share by Type (2013-2018)
2.3.2 Global Social Media Analytics Market Size Growth Rate by Type (2013-2018)
2.4 Social Media Analytics Segment by Application
2.4.1 Banking, Financial Services and Insurance (BFSI)
2.4.2 Telecommunications and IT
2.4.3 Retail
2.4.4 Healthcare
2.4.5 Government
2.4.6 Media and Entertainment
2.4.7 Transportation and Logistics
2.4.8 Others
2.5 Social Media Analytics Market Size by Application
2.5.1 Global Social Media Analytics Market Size Market Share by Application (2013-2018)
2.5.2 Global Social Media Analytics Market Size Growth Rate by Application (2013-2018)

3 Global Social Media Analytics by Players
3.1 Global Social Media Analytics Market Size Market Share by Players
3.1.1 Global Social Media Analytics Market Size by Players (2016-2018)
3.1.2 Global Social Media Analytics Market Size Market Share by Players (2016-2018)
3.2 Global Social Media Analytics Key Players Head office and Products Offered
3.3 Market Concentration Rate Analysis
3.3.1 Competition Landscape Analysis
3.3.2 Concentration Ratio (CR3, CR5 and CR10) (2016-2018)
3.4 New Products and Potential Entrants
3.5 Mergers & Acquisitions, Expansion
Continued…!

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