Coley Porter Bell Rebrands Wellbeing Giant Lifeplus
The identity and packaging will be rolled out through the company’s international markets over the coming months. For the first time they communicate both the brand’s emotional and functional benefits.
The new logo consists of two elements. Multi-coloured brush strokes in abstract expressionist style support the brand idea: ‘releasing natural power’. Beneath it comes the Lifeplus brand name, crafted to express the scientific foundations of the company.
The painterly water colour style is continued through all the company’s nutritional products and on stationery, signage and promotional literature.
“It’s a very rare opportunity to be given complete creative license to re-brand a company of this stature and commercial success. We wanted the brand to reinforce the company’s position as a responsible and honest business, to inspire people to join as associates, and of course we wanted to make the products themselves more desirable and reflect the quality of the ingredients used. These beautiful natural vibrant designs achieve all our objectives,” said Stephen Bell, creative director of Coley Porter Bell.
“This is about taking our business to the next level. This re-brand reflects the beneficial effects of our products and demonstrates how our business model offers people opportunities to do more with their lives,” said Lifeplus international marketing director Tracy McBride.
The brand overhaul came in response to research which showed that the company’s products were highly rated. It also found that the company’s distinctive take on referral marketing was highly motivating. But its packaging and logo were seen as utilitarian and lacking credibility.
The brief to Coley Porter Bell was to develop designs that would express the benefits of Lifeplus products in a modern and engaging way. But they also had to reflect the company’s unique business model which depends upon the energy and enthusiasm of its affiliates for commercial success.
For more information please contact
Alex Benady Tracy McBride
PR Manager International Marketing Director
Coley Porter Bell Lifeplus
07816983108 01480 224600
Coley Porter Bell is a strategic branding and design company which believes that ebeautiful design is efective design. We work for some of the world's largest fmcg cmpanies including Unilever, Nestle, Coca Cola and Pernod Ricard
121-141 Westbourne terrace
London W2 6JR
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Coley Porter Bell Rebrands Wellbeing Giant Lifeplus here
News-ID: 150952 • Views: 1422
More Releases for Lifeplus
Global Wearable Medical Technology Market 2021 Study Analysis: Rising Applicatio …
Report Title Wearable Medical Technology Market is one of the most comprehensive and important additions to the QY Reports. Provides detailed research and analysis of key aspects of the global Wearable Medical Technology market. Market analysts write in-depth information provided in this report is a complete analysis of the global Wearable Medical Technology Market, providing prominent growth drivers, restraints, challenges, trends, and opportunities. Market participants can use analysis for market
Medical Sensors Market Expect Growth at 7.6% with Global Competitors Like Medtro …
A study conducted by Market Research Future (MRFR), claims that the Global Medical Sensors Market will exhibit a rapid growth during the forecast period (2016-2022). The Global Medical Sensors Market is expected to grow at the rate of about 7.6% from 2016 to 2022. Medical Sensors Market - Competitive Landscape Some of the leading market participants discussed in MRFR’s report include Medtronic Plc. Measurement Specialties Inc. NXP Semiconductors N.V. Smith’s Medical Given Imaging, Inc. GE Healthcare First Sensor AG Honeywell
Medical Sensors Market with Primary Manufacturer - Medtronic Plc., Smith’s Med …
Medical Sensors Market - Competitive Landscape Some of the leading market participants discussed in MRFR’s report include Medtronic Plc. Measurement Specialties Inc. NXP Semiconductors N.V. Smith’s Medical Given Imaging, Inc. GE Healthcare First Sensor AG Honeywell International, Inc STMicroelectronics N.V. Philips Healthcare STMicroelectronics Get Sample Report @ https://www.marketresearchfuture.com/sample_request/2038 Medical Sensors Market - Highlights A study conducted by Market Research Future (MRFR), claims that the Global Medical Sensors Market will exhibit a rapid growth during the forecast period (2016-2022). The Global Medical Sensors Market is expected
Advancement in Technologies Surged in Demand for Capnography Device| Key Players …
The global capnography market is expected to grow at growth rate of 18.9% to reach USD 1.52 billion by 2025. This comprehensive study reveals the market estimate numbers for different market segments. Along with that, the study covers qualitative insights, strategic benchmarking and thorough competitive landscaping in the report spreading over 109 pages. This capnography device measures concentration of carbon dioxide at the end of every exhaled breath [referred as end-tidal
Medical Sensors Market Key Insights by Top Vendors like Medtronic Plc., GE Healt …
Medical Sensors Market - Regional Outlook On the basis of region, the market is North America expected to remain highly attractive throughout he reviews period. High healthcare expenditure and presence of prominent healthcare focused tech firms in the regions is supporting the growth of the market in North America. The region is expected to be followed by Europe and Asia Pacific (APAC) respectively. During the forecast period, the APAC medical sensors
Medical Sensors Market Poised for Steady Growth in the Future with Prominent Pla …
Medical Sensors Market - Segmental Analysis Based on types, the market has been segmented into blood glucose sensors, ECG sensors, motion sensors, pressure sensors, temperature sensors, blood oxygen sensors, image sensors, inertial sensors, and others. On the basis of sensor placement, the market has been segmented into wearable sensors, invasive/non-invasive sensors, strip sensors, ingestible sensors and implantable sensors. Based on application, the market has been segmented into monitoring, imaging, diagnostics, medical