MOOYAH Burgers & Fries Soon to Give Central Texas Even More Reasons to Love Burgers, Fries and Shakes

Central Texans who are sick of the same old fast-order burger that tastes like it just came out of a freezer bag are in luck. MOOYAH Burgers, Fries, and Shakes today announced its expansion from Dallas and Houston to the central part of the state.

The expansion is part of an aggressive growth spurt by the brand, which currently has 14 locations open with three additional locations anticipated before the end of 2010. There are plans to open the first out of state locations in Tennessee, Kansas, Oklahoma, Arkansas and additional states in 2011.

49 restaurants are scheduled to open under a Development Agent Agreement with Cathy Amato and Martha Jordan. The first store opened November 1 in Killeen and Waco is scheduled to open early 2011, with Austin and San Antonio soon to follow in the new year.

“We aren’t just growing to grow,” says Rich Hicks, MOOYAH Co-Founder. “These new agreements represent strategic partnerships with passionate people who have solid track records and are enthusiastic about joining us in the better burger business.”

And better burgers are exactly what MOOYAH is all about. Patties are made from 100 percent fresh lean American beef that’s never frozen and doesn’t include additives, fillers or preservatives.

Complement that with a freshly custom baked bun, sauces and veggies and you have the makings of a magical burger experience. If you’re cutting carbs, you can also skip the bun and grab an Iceburger—your favorite burger hand-wrapped in leaf lettuce.

MOOYAH may be setting a new standard for better burgers, but they don’t stop there—the restaurants are also about quality shakes and fries. Potatoes are fresh-cut in house and cooked in trans fat free oil, which means they’re cholesterol free. Milkshakes aren’t just fluff or straight out of a packet, either. They’re pure, real ice cream and come in vanilla, chocolate, strawberry or Oreo.

Our Mission is “to deliver the best burger and fry experience ever and have fun doing it,” says Hicks.

Hicks isn’t alone when it comes to believing that MOOYAH can be the best. In 2009, Fast Casual named the brand the #1 restaurant concept of the year in their annual list of “Top 100 Movers and Shakers.”

The business’ growth isn’t all about location, either. They recently proved they’re willing to grow technologically as well with online ordering for faster service and a new loyalty program run via iPhones and Android devices. The loyalty program stems from a partnership with Mobestream Media, the creators of the widely used Key Ring app.

About MOOYAH Burgers, Fries, & Shakes
MOOYAH Burgers, Fries, & Shakes is an emerging leader of the “better-burger” fast casual segment.

The simple menu features made-to-order hamburgers using 100-percent fresh American beef; freshly baked buns, hand-cut French fries made from high quality Idaho potatoes, and handcrafted 100-percent ice cream shakes.

Ranked #1 in Fast Casual’s “2009 Top 100 Movers and Shakers,” MOOYAH, the popular Frisco, Texas based company, offers online and text message ordering, and a cookout trailer for corporate, social and fundraising events.

MOOYAH began franchising in 2007. More information is available at www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page.

MOOYAH Burgers, Fries and Shakes
6100 Preston Road
Frisco, Texas
75035

Amy Power
Amy@powerpublicrelations.com

This release was published on openPR.