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Digital Signage Market Insights of Leading Key Players Cisco, Intel Corporation, LG Electronics, Microsoft, Panasonic, Samsung Electronics and Scala
Digital Signage Market
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Outdoor digital displays segment of the digital signage market offer an accessible and a more appealing experience to users in comparison to conventional static signage. It supports the firm to function and use money effectively. Furthermore, it benefits the firms by helping them to target a specific audience and thereby, enhance user experience.
Content management systems form an integral part of the digital signage market ecosystem and enables users to regulate the content on their displays. Content inventors are those marketing or advertising firms that develop contents such as texts, pictures, graphics, and videos to create an effect on the targeted audience.
Companies Operating in the Digital Signage Market: -
• ADFLOW Networks
• BrightSign LLC
• Cisco
• Intel Corporation
• Keywest Technology, Inc
• LG Electronics
• Microsoft
• NEC Display Solutions of America, Inc.
• Omnivex Corporation
• Panasonic
• Polk Audio
• Samsung Electronics
• Scala
• Winmate Inc.
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Increasing penetration of flip-chip technique is predicted to propel the digital signage market share. The implementation of the flip-chip ensures improved heat dissipation, minimized LED failure, and improved availability of light angles which result in a favorable digital signage market price trend. The lack of standardization, high initial cost, and awareness about the benefits of the technology may restrain the industry growth.
LED based digital signage market share is anticipated to witness significant growth over the forecast timeline. The incorporation of LED backlit panels due to its energy saving features which diminishes the operational cost of an enterprise may provide opportunities to the industry.
Healthcare applications are predicted to exhibit considerable growth prospects due to escalating adoption of the technology for numerous purposes such as display notices, delivering tips for improving patients’ health and sharing essential registration information. Retail dominated the digital signage market size with the revenue share of over 40% in 2015 owing to the rising adoption of the technology in the retail stores to boost customer experience. Furthermore, it aids in brand awareness, saves printing cost, and diminishes the operational costs.
The U.S. digital signage market share is set to continue being the largest regional segment due to the presence of large number of suppliers of digital signage and services in the region. In addition, the rising technological advancements and urbanized infrastructure may drive the industry growth.
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Asia Pacific digital signage market is anticipated to witness significant growth at a CAGR of nearly 6% over the next seven years. This growth is attributed to the decreasing cost of the display panels accompanied with the rising funding on infrastructure development in the region.
Companies operating in the industry include LG, Samsung, AUO, Cisco System Inc, Innolux, and Panasonic Corporation. Polk Audio, BrightSign LLC, and Scala Inc. Industry participants offer innovative solutions to help small or large businesses interact with their customers and develop creative marketing strategies.
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