Press release
Lord of the Chords Has Classical Music World Reveling in Music Theory Card Game
Pictures of the gift cards given to the musicians
Hyungki Joo, of classical comedy musician duo Igudesman & Joo, gushed, “The whole thing is beautiful! So fantastic. Unbelievable. Wonderful! We will support it, we will support it, we will support it! We will support your Kickstarter!” upon being shown an early prototype of Lord of the Chords, backstage after his concert in Singapore, at the Yong Siew Toh Conservatory of Music.
To get the chance to show these musicians their product, Lord of the Chords CEO and co-founder Jonathan Ng planned and executed the following tactics:
• Designed colorful and funny personalized name cards in the style of Lord of the Chords’ playing cards as gifts for these musicians (image attached)
• Signed up for the meet n’ greet sessions at their concerts
• Snuck backstage if there were no meet n’ greet events organized
Video to the full reactions here: https://www.youtube.com/watch?v=QGzl1Olyv5Y
Website: https://www.LordoftheChords.com/
Read the full story here: https://www.medium.com/@jonathanng/i-hated-music-theory-how-i- ended-up-creating-a-music-theory-card-game-musicians-love-ee857ea3c16d
Lord of the Chords LLP is a game design company based in Singapore, SG. Founded in 2018, Lord of the Chords is launching their debut product, Lord of the Chords: The Punniest Music Theory Card Game on Kickstarter, on 12th February 2019.
39 THOMSON HILL
SINGAPORE 574805
+65 92320085
hello@lordofthechords.com
www.lordofthechords.com
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