Success in a new look - Unit One realizes SIGMA trade show presence at the photokina 2010

Who wants to put his company in the right perspective at the international leading trade show for the imaging industry, needs to rely on an experienced partner in the field of booth architecture and design. In particular, when it comes to providing a completely new brand presentation. With a well-defined concept, which equally serves b2c and b2b clients, Unit One could stand up to notable competitors at the photokina tendering of the renowned company SIGMA.

The photokina ended September 26 with an impressive response from exhibitors and visitors in Cologne. Extremely successful was the trade show participation of SIGMA Deutschland GmbH. On about 1000 m² the producer of high quality lenses, cameras and photoflash units for professional users and private consumers could present its wide product portfolio and technical novelties.

With the implementation of the trade show presence, the German subsidiary of the traditional Japanese company relies on Unit One. The home-based design department of the trade show and event specialist from Krefeld created for this purpose in short time a new brand appearance, which takes a high rate of visits into account with a purposefully open kept design resembling to a marketplace. Business clients are being optimally served at the same time in a separate area.

The convincing overall package was in focus when the decision in favor of Unit One was made -also according to managing director Michael Chrystal: „With a universal concept, we as a medium-sized company could stand up to established competitors in the market. Of course, we are especially pleased with the success of SIGMA at the photokina.“ Also Head of Sales and Marketing, Luyen Tran, who was responsible for this project talks about a complete success: „Not only SIGMA appreciated the new design, it was also very well received by the visitors. You could also see that in terms of the long resting time during the trade show presence.“

Information about Unit One GmbH

Others set up an exhibition booth, whereas Unit One creates optimal communication solutions for a successful brand appearance. At exhibitions, at events, in interior finishing and anywhere where we reach best the target group of our customers. Thereby, we combine the long-term know-how of exhibitions and event experts, creative heads and professional craftsmen in a well-operating team in the city of Krefeld and rely on a surprisingly efficient cost structure in all work phases.

Unit One GmbH
Niedieckstraße 46
D - 47803 Krefeld
Germany

PR Contact

Luyen Tran
Head of Sales and Marketing

Phone +49 2151 - 56 78 9 - 32
Fax +49 2151 - 56 78 9 – 10
Email l.tran@unit-one.de

This release was published on openPR.