Mobile Value Added Services (MVAS) Market Professional Report 2017 – 2024, By Key Manufacturers Alibaba, Amazon, Apple, AT&T, Baidu, Inc., Mobily, Gemalto, Google, Huawei, InMobi, Mahindra Comviva, Mavenir, Nokia, One97 Communications, OnMobile, Tech Ma

Mobile Value Added Services (MVAS) Market size is set to exceed USD 1,300 billion by 2024; This can be attributed to the introduction of LTE network services, IoT and growing inclination of customers to rely on the internet. Customers are willing to use mobile devices for booking tickets, gaming, making payments, and watching movies.

The telecom sector has experienced considerable growth in the Mobile Value Added Services (MVAS) market over the last few years. Demand for personalized, extremely relevant and content rich VAS has brought high growth prospects. Carrier providers are driving communication equipment providers and independent software vendors to help advance cost effective, dependable and well-tested applications, which are helping them generate revenue and improve customer satisfaction.

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The penetration and reach of mobile devices can certify the distribution of a high amount of services in a fast, cost effective, and seamless way without the physical access. Owing to the technology advancements, mobile devices at a low price can also support influential MVAS market applications allowing customers to check bank account information, receive personalized health alerts, exchange data through SMS, use entertainment based services, and obtain vocational training.

Mobile education is playing a vital role in increasing the reach and quality of education globally. The growth in smartphone and tablet adoption is projected to offer impetus to the education sector in the MVAS market.

The key players covered in this study: -

1. Alibaba Group Holding Ltd.
2. Amazon, Inc.
3. Apple, Inc.
4. AT&T, Inc.
5. Baidu, Inc.
6. Etihad Etisalat Company
7. Gemalto
8. Google, Inc.
9. Guvera Limited
10. Huawei Technologies Co., Ltd.
11. Hungama Digital Media Entertainment Pvt. Ltd.
12. Inmobi Pte. Ltd.
13. Mahindra Comviva
14. Mavenir Systems
15. Nokia Corporation
16. One97 Communications Limited
17. OnMobile Global Limited
18. Saavn LLC
19. Samsung Electronics
20. Sprint Corporation LLC
21. Tech Mahindra
22. Tencent Holdings Limited
23. Vodafone Group PLC
24. ZTE Corporation

Mobile gaming has been staking an increasingly vital claim in several European and Asian countries since the last few years. Owing to the rolling out of popular internet based mobile games such as Rollercoaster Tycoon and Pokémon Go! which use extensive mobile internet, operators are providing several VAS packages on internet subscriptions.

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Taking into consideration the topographical trends, Asia Pacific Mobile Value Added Services (MVAS) industry is expected to witness a considerable expansion over the coming seven years, driven by favorable government legislations supporting the use of mobile devices along with surging demand for smartphones and iPhones as a result of large-scale mobile-to-mobile interaction between the consumers. South Korea, India, China, and Japan are the major regional revenue pockets for APAC MVAS market.

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MVAS industry in Latin America is projected to experience a remarkable expansion over the years ahead with mobile operators providing internet coverage to the distant and untapped areas. Flourishing MVNO sector in the region along with a huge budget allocation for MVAS by various firms will further contribute towards the regional revenue. U.S. Mobile Value Added Services (MVAS) market, which accounted for more than 25% of North America MVAS industry revenue in 2016, is expected to observe a notable growth over the coming years. The growth is driven by escalated usage of new media coupled with the huge presence of reputed media participants such as Amazon, Netflix, Apple TV, Roku, and Hulu across the nation.

Market players are trying to increase their profit margins and expand their geographical presence by adopting key business strategies such as mergers & acquisitions, new product development, strategic partnerships, product benchmarking, and joint ventures. Vodafone Group PLC Alibaba Group Holding Limited, Gemalto N.V., Mahindra Comviva, AT&T Incorporation, Baidu Incorporation, Nokia Corporation, Huawei Technologies Company Limited, KongZhong Corporation, Amazon, and Apple Incorporation are the key participants of MVAS industry.

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