CDS Gives 7 Points on how to get Digital Signage Right!
We look forward to your feedback as well as your ideas also.
1. Knowing your audience
If you don't your audience and what you are trying to communicate to them how can you communicate effectively? What are their wants and needs and how can you meet or fulfil those needs? What are the audiences’ challenges and how can you help them meet those challenges? Do they interact with your displays? If you don’t know your audience how can you target the content and messages? So know your audience!
2. Ensure correct positioning and placement
If your screens are in the wrong position for optimum viewing position or suffer from high glare (as often seen on Car parking machines) so they are just not visible, then you have a real problem and this is often underestimated or considered too late. Footfall is also important for positioning and you need to make sure your screens are where people actually go and spend time so you have a captive audience. As real estate companies say location, location, location!
3. Brightness is important BUT so is contrast!
Obviously brightness is critical depending on the position of the display but ensuring that the colours of the contact are correct as light colours on a white background just does not work. Therefore get the brightness, contrast and colour content correct!
4. Image quality is critical
Even if you have the right position, the contrast correct and the mix of colours optimised the quality of the images you are using is also a must otherwise the first impressions will be very poor if poor quality images are being used. If you show stretched, squashed or pixelated images you will not be taken seriously in today’s visually-sophisticated audiences who are now used to high quality mobile phone cameras and Instagram high resolution images etc.
5. Don’t confuse your audience or stakeholders
You have a limited time to catch the audience’s attention so if it takes too long for a person to read and understand your message you lose! A cluttered busy messy screen will mean your message gets lost and people will not take notice or remember the message. So too much text on the screen, or using text in visually confusing ways will not work.
6. Customise content to your audience and make it move!
Ensure your content is customised and tailored to your audiences needs / challenges and requirements otherwise it will not matter how good your content looks. Content must be positioned in specific locations and aimed at a specific audience. Unique content in a unique format for people on the go with limited time is the key that is easy to see at a distance, and pulls people in!
Dynamic moving content gets noticed five times more than static as it catches the eye from a distance. If content is static you do not get the same eyeballs as video content. But confusing or video just for the sake of it defeats the object and works against number 5 and the earlier points where focus is key.
7. Ensure a call to action
What happens if the viewer is interested? If you do not give them a call to action they will easily forget you and move on. Once you have them keep them and get them to take some kind of action. Then your advertising has done its job and will give you that Return On Investment. Get their attention, get your message across, and get them to take action. Job done 😊
Please take a look at CDS’ complete range of digital signage displays http://crystal-display.com/category-digital-signage/
For more information or further advice please contact us at email@example.com or call us on +44 (0) 1632 327 420.
Crystal Display Systems is a leading designer, distributor & value added reseller of flat panel display solutions. Our expertise allows us to offer the best solutions to our clients and partners. We offer Industrial TFT LCDs, Retail Displays, Translucent displays, Touch screens, videowalls & many other digital solutions.
Unit 43, Riverside Iisir Thomas Longley Road Medway City Estate
Rochester, Kent, ME2 4DP, UK
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release CDS Gives 7 Points on how to get Digital Signage Right! here
News-ID: 1488053 • Views: 675
More Releases from Crystal Display Systems LTD
Long Term Security and Safety Management Ensured with CDS TAURI Tablets
Crystal Display Systems are helping to ensure security and safety as the world attempts to resume back to normal working life. In this troubled time, customers and employees are counting on their employers and stores to look out for their safety. CDS are strongly supporting the governments advice to stay at home where possible to help prevent the spread of the coronavirus. As lockdown is eventually lifted and life slowly adapts
Transparent LCD Displays Frequently Asked Questions from CDS
Crystal Display Systems has updated its Transparent LCD Displays Frequently Asked Questions (FAQs) document with the latest products, developments and forthcoming products and technologies. CDS, as the world's leading designer and supplier of Translucent Display solutions believes this is the most comprehensive document on transparent Displays available worldwide today and no other company offers such an overview. This helps many customers and potential users of the technology better
Crystal Display Systems (CDS) Introduces New and Unique Digital Signage to the R …
CDS has brought high quality and reliable systems using some of the new technologies available including the Transparent Displays and showcase boxes to many brands and resellers to add that WOW factor to retail installations. CDS has many examples of this including the 84” 4K transparent in the NIKE store in 5th Avenue New York. They can also be interactive giving touchscreen capability. Another significant growth area is the ultra-wide stretched
CDS Release Brand New Monitor Line Offering Best Quality and Reliability
Crystal Display Systems LTD (CDS), the leading designer, distributor & value-added reseller of flat panel display solutions, have launched its brand new Monitor production line to give its customers the best quality and reliability for its wide range of monitors and touch monitors. Directors Chris Bartram and Tony visited for an inspection and to open the new line, too many display companies are still using old factories and technology whereas CDS
More Releases for CDS
CDS, Helping Customers Take their Advertising Outside!
In the warmer Summer months why not take your advertising outdoors to catch your audience, who will now be spending most of their time outside? Outdoor advertising is a breeze with CDS’ fantastic range of high bright and sunlight readable options with full support, service and advise. With outdoor finished IP65 monitors, high bright panels for integration, ultra-wide stretched and Dynascan high bright displays you are spoilt for choice! CDS can also offer
CDS Catalog and CAD Download Solution Selected by Hurst Boiler
San Jose, CA, February 19, 2013. CDS (Catalog Data Solutions), a leading provider of 3D Catalog & eCommerce solutions that get industrial suppliers products found, designed-in, and purchased, today announced that Hurst Boiler, Inc. has selected its Catalog as a Service™ and CAD as a Service™ solutions for integration with www.HurstBoiler.com. Hurst Boiler, Inc is a Coolidge, GA producer of a complete line of solid fuel, solid waste, biomass, gas, coal
CDS Catalog Solution Launched by RTS Cutting Tools
San Jose, CA, February 26th, 2014. CDS (Catalog Data Solutions), a leading provider of 3D Catalog & eCommerce solutions that get industrial suppliers products found, designed-in, and purchased, today announced that RTS Cutting Tools, Inc. has launched its Catalog as a Service™ solution. RTS Cutting Tools, Inc. is a market leader in providing special cutting tools. “The internet has changed industrial product sourcing – our customers usually research products online before
CDS Catalog and CAD Download Solution Selected by System Components
San Jose, CA, August 13, 2013. CDS (Catalog Data Solutions), a leading provider of online product catalog solutions for industrial suppliers, today announced that System Components, Inc. has selected its SaaS Catalog and CAD download solution. System Components, Inc. manufactures superior quality couplings for power transmission applications. “The internet has changed industrial product sourcing – designers usually research products online before they even call potential suppliers. Our new website will provide
CDS Catalog Faceted Search Solution Selected by Western Rubber
San Jose, CA, September 3, 2013. CDS (Catalog Data Solutions), a leading provider of online product catalog solutions for industrial suppliers, today announced that Western Rubber & Supply, Inc. has selected its SaaS Catalog solution. Western Rubber & Supply, Inc. is a Livermore, CA based producer of quality rubber products for the OEM marketplace. “The Internet has changed industrial product sourcing – designers usually research products online before they even call
CDS CAD Download Solution Implemented by Del-Tron Precision, Inc.
Linear Bearing Manufacturer switches to CDS ModelServer Solution San Jose, CA, June 26, 2012. CDS (Catalog Data Solutions), a leading provider of online product catalog solutions for industrial suppliers, today announced that Del-Tron Precision, Inc. has implemented the CDS CAD download solution on its website. Del-Tron Precision, Inc. based in Bethel, CT, has manufactured anti-friction linear bearings for over 30 years and offers one of the broadest product ranges in the industry.