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Say goodbye to soggy fries and hi to Hot2Home™ fries!

01-10-2019 08:37 AM CET | Leisure, Entertainment, Miscellaneous

Press release from: Lamb Weston Meijer

/ PR Agency: Talking Food

Innovation is at the very core of Lamb Weston and there’s plenty of that to see – and taste! – when the Company showcases its revolutionary new Hot2Home™ fries at the Casual Dining Show.
Global category leader Lamb Weston makes it their business to be the most inventive potato company in the world. Now with the UK launch of Hot2Home Fries, they are set to shake up the world of fries delivery.
The Hot2Home Fries concept works in a winning combination of two parts: newly developed fries with a special ultra-thin starch coating (a closely-kept secret recipe!) to ensure they stay crispy and flavourful longer – plus a patented packaging that works with the coating on the fries to stay hot and crispy for 20 minutes.
This exciting, winning combo means you can serve hot, crispy fries to all your customers, even at home.
Andrea Deutschmanek, Lamb Weston’s Country Marketing Manager UK & ROI, says: “Being inventive is part of our customer promise – that’s what they know and love us for. We understand our customers’ business, we are always exploring, imagining a better way.
“With Hot2Home we are going to help our customers become leading operators in Home Delivery. Food delivery growth is 10 times faster than the eating out market; in 2017 there were 332 million orders, 780 million meals with a market size of £7.1 billion. And 57% of the British population are active users!
“With Hot2Home you get crispy and hot fries, increased consumer satisfaction and more profitable home delivery business. It’s an exciting, innovative solution in a growing market which can boost sales and create consumer satisfaction.”
Eating is believing, so go and try for yourself at the show – Lamb Weston will be sampling Hot2Home fries, so hurry over to stand number D71. But if you can’t hurry don’t worry, because your fries will stay hot and crispy for 20 minutes!
Hot2Home™ – whatever happens, hot and crispy fries!

Lamb Weston® is a global leading brand in high-grade potato products. The products are sold in more than 100 countries all over the world. Lamb Weston / Meijer serves markets in Europe, the Middle East, Africa, Russia and Brazil. The company supplies frozen potato products, such as Twisters®, Potato Dippers and Connoisseur Fries, to clients in Foodservice, Quick Service and Retail. Lamb Weston / Meijer also supplies dried potato flakes to the food industry. When the people of Lamb Weston / Meijer see a potato, they don't see a potato but possibilities; the company develops inventive products that simplify back-of-house management for its customers and make things more delicious for the consumers. Lamb Weston / Meijer always raises the bar - from field to fork. Lamb Weston / Meijer has its head office in Kruiningen - the Netherlands. The company operates six factories - four in the Netherlands, one in the United Kingdom and one in Austria. Lamb Weston / Meijer employs around 1,400 employees.

Lamb Weston Meijer/vof
PO Box 17
4416 ZG Kruiningen
The Netherlands

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