01-09-2019 12:22 PM CET - IT, New Media & Software
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TV Analytics Market Comprehensive Study 2019: IBM, Google, Nielsen, Zapr Media Labs, Alphonso Inc., TVSquared, Amobee, 605, Clarivoy, TVbeat, Blix, DCMN, H-Tech, AnalyticOwl, Edgeware AB, Realytics, Sorenson Media, FourthWall Media, Parrot Analytics

Press release from: Data Bridge Market Research
PR Agency: Data Bridge Market Research
Global TV Analytics Market
Global TV Analytics Market


Tv Analytics report is an in-depth study of Information and Technology industry. This report incorporates SWOT analysis to highlight the drivers and inhibitions of TV Analytics market. It includes the recent growths, product launches, further keeping the track of recent acquisitions, mergers, joint ventures, and competitive research in the Information and Technology industry. Besides the TV Analytics report provides a comprehensive study of market definition, classifications, applications, engagements, and global industry trends. Moreover, the TV Analytics market report’s main focus is market competition evaluation by listing the significant key players and key brands driving the market. The reports ultimate objective is to forecast for the year 2019 to 2026 in the TV Analytics market.

Key Insights in the report:

• Complete and distinct analysis of the market drivers and restraints

• Key Market players involved in this industry

• Detailed analysis of the Market Segmentation

• Competitive analysis of the key players involved

Key Developments in the Market:

• In May 2018, 605 announced the launch of a new approach for measuring the effects of TV advertising in relation to marketing, and sales of the products. The “605 Impact Index”, is expected to clearly deliver the impacts of TV advertising for the clients.

• In February 2018, The Nielsen Company (US) LLC, announced the launch of “Nielsen Branded Integration Intel” a solution for the evaluation of advertising and product & brand exposures across the various networks.

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Market Analysis: Global TV Analytics Market

Global TV analytics market is expected to rise from its initial estimated value of USD 1.79 billion in 2018 to an estimated value of USD 6.61 billion by 2026, registering a CAGR of 17.75% in the forecast period of 2019-2026. This rise in market value can be attributed to the rising levels of competition between enterprises and impact of social media on marketing & branding of products.

Competitive Analysis: Global TV Analytics Market

Global TV analytics market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of TV analytics market for global, Europe, North America, Asia Pacific and South America.

Market Definition: Global TV Analytics Market

TV analytics can be described as an analysing system that covers the viewer’s preferences and analyses the product & brand exposure for the companies, while delivering more of the same content from the preferred viewing content of the user. The platform analyses the raw data based on the location the user is viewing the content from and delivers the analysis for the same to the enterprise.

Competitors/Players: Global TV Analytics Market

• IBM Corporation,
• Google,
• The Nielsen Company (US) LLC,
• Zapr,
• ALPHONSO INC.,
• TVSquared,
• Amobee Inc.,
• 605,
• Clarivoy,
• TVBEAT INC.,
• Blix,
• DCMN,
• H-Tech,
• FiscOwl LLC,
• Edgeware AB,
• Realytics,
• Sorenson Media,
• FourthWall Media,
• Parrot Analytics Limited,
• iSpot.tv Inc.,
• Admo.tv,
• Conviva Inc,
• iQ Media Group Inc.,
• BrightLine Partners LLC.

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Table Of Content:

Part 01: Executive Summary

Part 02: Scope Of The Report

Part 03: Global TV Analytics Market Landscape

• Market ecosystem
• Market characteristics
• Market segmentation analysis

Part 04: Global TV Analytics Market Sizing

• Market definition
• Market sizing
• Market size and forecast

Part 05: Five Forces Analysis

• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

Part 06: Global TV Analytics Market Segmentation By Product

• Market segmentation by product
• Market segmentation By Applications
• Market segmentation By End Users
• Comparison by product
• Others - Market size and forecast
• Market opportunity by product

Part 07: Customer Landscape

Part 08: Geographic Landscape

• Geographic segmentation
• Geographic comparison
• Americas - Market size and forecast
• EMEA - Market size and forecast
• APAC - Market size and forecast
• Key leading countries
• Market opportunity

Part 09: Decision Framework

Part 10: Drivers And Challenges

• Market drivers
• Market challenges

Part 11: Market Trends

Part 12: Vendor Landscape

• Overview
• Landscape Disruption

Part 13: Vendor Analysis

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Market Drivers:

• Significant rise in usage of social media and its positive impact on branding and marketing of products is expected to drive the market growth

• Rising intensity of business competition resulting in better results & analyzation of marketing and branding is also expected to drive the market growth

Market Restraints:

• Lack of installed and working digital infrastructure required for the processing of TV analytics is expected to act as a restraint to the market growth

• Lack of technically skilled and knowledgeable professionals and personnel required to evaluate the processes of TV analytics is also expected to restrain the market growth

Segmentation: Global TV Analytics Market

By TV Transmission Types

o Cable TV
o Satellite TV/DTH (Direct-To-Home)
o IPTV (Internet Protocol Television)
o OTT (Over-The-Top)

By Components

o Software
o Services
 Managed Services
 Professional Services
 Support & Maintenance
 Consulting

By Applications

o Competitive Intelligence
o Churn Prevention & Behavior Analysis
o Customer Lifetime Management
o Campaign Management
o Content Development
o Audience Forecasting
o Others
 Brand Effectiveness
 Customized Pricing

By Deployment Models

o On-Premises
o Cloud

By Geography

o North America
o South America
o Europe
o Asia-Pacific
o Middle East and Africa

Customization of the Report: This report can be customized to meet the client’s requirements. Please connect with us (sopan.gedam@databridgemarketresearch.com), we will ensure that you get a report that suits your needs.

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About Us:

Data Bridge set forth itself as an unconventional and neoteric Market research and consulting firm with unparalleled level of resilience and integrated approaches. We are determined to unearth the best market opportunities and foster efficient information for your business to thrive in the market. Data Bridge endeavors to provide appropriate solutions to the complex business challenges and initiates an effortless decision-making process.

Data bridge is an aftermath of sheer wisdom and experience which was formulated and framed in the year 2015 in Pune. We ponder into the heterogeneous markets in accord with our clients needs and scoop out the best possible solutions and detailed information about the market trends. Data Bridge delve into the markets across Asia, North America, South America, Africa to name few.

Data Bridge adepts in creating satisfied clients who reckon upon our services and rely on our hard work with certitude. We are content with our glorious 99.9 % client satisfying rate.

Contact:

Data Bridge Market Research
Tel: +1-888-387-2818
Email: Sopan.gedam@databridgemarketresearch.com

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