A2P & P2A Messaging Market Outlook to 2025 - MBlox, CLX Communications, Infobip, Tanla Solutions, SAP Mobile Services, Silverstreet BV, Syniverse Technologies, Nexmo Co. Ltd., Tyntec and Others

A2P & P2A Messaging Market Report provides an overview of latest technologies and in-depth analysis that reflect top vendor’s portfolios and technology; examines the strategic planning, challenges of leading brands and market opportunities for newcomers.

The A2P & P2A Messaging Market is continuously growing across the world over the coming years. A2P messaging indicates application-to-person messaging and P2A messaging is person-to-application messaging. In this ever changing world of communication technology, these two technology are gaining popularity because of secure, reliable, and cost effective communication. The most common uses of A2P messaging are bulk message, notifications, alerts, and mobile contextual marketing. It is imperative for enterprises to have insight into how the dynamics of A2P SMS market is changing. The most significant trend in A2P SMS market is emergence of new communication channels and the way supply chain is innovating to provide an improved customer experience. Telecommunication service providers, cloud service providers, and vendors of A2P SMS market are working together to ensure continued functioning of A2P SMS. All these entities are making it easier for enterprises to include SMS in their business process. The A2P messaging industry is also working to build synergies between enterprises and communication application providers. It will assist enterprises to cater their customers with better quality.

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The major driving factor of global A2P & P2A Messaging market are growing number of mobile phone users and increase in mobile payment & mobile banking. However, stringent government regulations are one of the major restraining factor of global A2P & P2A Messaging market. Application-to-Person (A2P) is process of sending mobile application messages from an application to a mobile user. A2P messaging is also called enterprise or professional SMS. Person-to-Application (P2A) is a process of sending message from a mobile user to an application. It is often called mobile originated (MO). A2P messaging offer various benefits such as increase efficiency of various corporate platform and support services and improve communication. P2A messaging also offers various advantages such as individual can easily interact with brands and companies & service provides with text messaging providing a universal, quick and trusted route for client-business communications.

Leading A2P & P2A Messaging Market Giants

MBlox
CLX Communications
Infobip
Tanla Solutions
SAP Mobile Services
Silverstreet BV
Syniverse Technologies
Nexmo Co. Ltd.
Tyntec
SITO Mobile
OpenMarket Inc.
Genesys Telecommunications
3Cinteractive
Vibes Media
Beepsend

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The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players.

The detailed segments and sub-segment of the market are explained below:
By Type:

- CRM
- Promotions
- Pushed Content
- Interactive
- Others

By Application:

- BFSI
- Entertainment
- Tourism
- Retail
- Marketing
- Healthcare
- Media
- Others

The regional analysis of Global A2P & P2A Messaging Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. Asia-pacific is the significant/leading region across the world in terms of market share due to large acceptance of A2P & P2A messaging services by the enterprises. In addition, increasing development and regulation and technologies are benefiting in the A2P & P2A messaging market ecosystem in Asia-Pacific region. North America is also anticipated higher growth rate / CAGR over the forecast period 2018-2025.
Target Audience of the Global A2P & P2A Messaging Market in Market Study:

- Key Consulting Companies & Advisors
- Large, medium-sized, and small enterprises
- Venture capitalists
- Value-Added Resellers (VARs)
- Third-party knowledge providers
- Investment bankers
- Investors

The objectives of this report are:

To study and forecast the market size of A2P & P2A Messaging in global market.
To analyze the global key players, SWOT analysis, value and global market share for top players.
To define, describe and forecast the market by type, end use and region.
To analyze and compare the market status and forecast between China and major regions, namely, United States, Europe, China, Japan, Southeast Asia, India and Rest of World.
To analyze the global key regions market potential and advantage, opportunity and challenge, restraints and risks.
To identify significant trends and factors driving or inhibiting the market growth.
To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
To strategically profile the key players and comprehensively analyze their growth strategies.

Table of Contents

1. Global A2P & P2A Messaging Market Definition & Scope
2. Research Methodology
3. Executive Summary
4. Global A2P & P2A Messaging Market Dynamics

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