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Leauge of Young Voters Education Fund Launches Pledge To Vote Campaign For 2010 Midterm Elections

10-15-2010 01:12 PM CET | Politics, Law & Society

Press release from: Cashmere Agency

/ PR Agency: Cashmere Agency
Brooklyn, New York – Today, The League of Young Voters Education Fund (LYVEF) - one of the strongest youth organizations in the country with a focus on non-college youth, youth from low-income communities and communities of color – announced their ‘Pledge To Vote’ campaign for the 2010 November 2nd midterm elections.

In an effort to bring awareness to the midterm elections, LYVEF is encouraging young urban voters to pledge and register to vote at November2nd.org, to voice their opinions and be proactive in the change they want to see in their communities.

“These midterm elections are the most important elections,” says Rob “Biko” Baker, Executive Director of The League of Young Voters Education Fund. “Everybody thinks it’s all about Obama, but it’s not. That is why it is so important to activate young people to get to the polls this November 2nd to see the change they want in their neighborhoods. It’s the propositions, governors and senators that have the most influence to help change and better our communities.”

The “Vote November 2nd” campaign will consist of a series of viral videos featuring active urban celebrities and key media tastemakers, as they speak out on the changes they would like to see in their communities and urging fellow young adults to join the movement and get active. Celebrities and tastemakers include Susan L. Taylor (Editor Emerita, Essence Magazine), Wendy Raquel Robinson (Actress), Big Tigger (BET Networks/Radio Personality), Ed Gordon (BET Networks/News Personality), Amanda Diva (Recording Artist/Radio & TV personality), Zion I (Bay Area Rap group), Bangladesh (Producer), Dondria (So So Def recording artist), Andreas Hale (Founder/CEO of TheWellVersed.com), Chloe Hilliard (Managing Editor of VIBE/Vibe.com), Chuck Creekmur (Co-Founder of AllHipHop.com), P. Frank Williams (TV/Film producer), Davey D (Hip-hop activist/Journalist) and more.

Furthermore, LYVEF will be releasing a free, downloadable mixtape called Numbers Don’t Lie 2: November 2nd Edition. The mixtape will be released via November2nd.org to remind and activate young adults to vote on November 2nd and will feature artists such as Lyfe Jennings, Rock City, J. Cole, Yelawolf, Raekwon, Jay Electronica, Lupe Fiasco, Murs, Janelle Monae, Lauryn Hill and more. The Numbers Don’t Lie 2: November 2nd Edition mixtape is a follow up to the previous “Numbers Don’t Lie” mixtape aimed to engage urban youth in the 2010 Census.

“Engaging young urban individuals in politics and voting is a tough task,” adds Biko. “Our [LYVEF] goal is to reach to these young individuals in a way they will understand – like putting out a mixtape featuring their favorite artists or teaming-up with celebrities to open up discussion that encourages these young adults to voice their opinions in a powerful platform.”
November2nd.org offers in-depth information on this year’s midterm elections. Here you can easily register to vote, pledge to vote, send yourself a specialized “vote reminder” postcard and “tell-a-friend” by utilizing a widget that emails your friends with a personal message of why you’re voting this midterm election – because a personal message from a trusted source [namely you] has the biggest impact on whether someone turns out to vote.

Relevant Links:
Website: November2nd.org
LYVEF Website: Youngvoter.org
Facebook: Facebook.com/99TheLeague
Twitter: Twitter.com/TheLeague99
YouTube: Youtube.com/99Problemsdotorg
Ustream: Ustream.tv/league-of-young-voters

About The League of Young Voters Education Fund
The League of Young Voters Education Fund makes civic engagement relevant by meeting young people where they are, working on the issues that affect their lives, and providing them with tools, training and support to become viable players in the civic process. Our target constituencies are young people, people of color and non-college youth, so a large part of this engagement is and always has been hip-hop influenced. LYVEF was founded on a movement: hip-hop, a collection of artists and activists using their creative talents to empower their people. This empowerment resonates deeply with our message and is part of the backbone of our outreach. Over the years, LYVEF has seen a significant divide between the urban blogging/new media communities and the youth political movement, where they hope to bridge the gap with their efforts.

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