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Digital Signage Media Player Market Competitive Landscape Analysis & Forecast to 2024 | Key Players are 3M, Advantech, AOPEN, Broadsign, Cisco, ClearOne, Dell, Hewlett Packard Enterprise, Intel Corporation, LG Electronics and Scala
Digital Signage Media Player Market
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Market Key Vendor: -
1. 3M
2. Advantech
3. AOPEN
4. Barco
5. Broadsign
6. Cisco
7. ClearOne
8. Dell
9. Hewlett Packard Enterprise
10. Intel Corporation
11. LG Electronics
12. NEC Display Solutions of America, Inc.
13. Scala
The utilization of media players in the retail sector is increasing owing to the demand for enhancing customer interaction and streamlining business operations. In retail, the digital signage has evolved as a significant marketing & advertising tool for reinforcing the branding and customer experience. The screens displaying content in integration with the media players contribute to the brand equity and customer vibe while promoting products & values in a smart way. The rising popularity of these devices can be attributed to the compact, small, and easy-to-install features suitable for the outdoor environment, video wall applications, and professional installations contributing towards the growth of the digital signage media player market.
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Factors such as the introduction of displays with built-in media players by manufacturers including Samsung, LG, and NEC Display Solutions coupled with compatibility issues in old digital signage installations are hindering the digital signage media player market demand. The embedded displays have the potential to simplify the installation process as well as to enhance the safety and performance of digital signage.
The U.S. digital signage media player market is projected to grow owing to the rise in the utilization of media players for signage applications in entertainment, retail, BFSI, and transportation sector. The high demand and increasing investments for digital signage systems followed by the presence of improved infrastructure further contribute to the digital signage media player market demand. Moreover, the increasing deployment of such devices across airports, shopping malls, retail stores, and restaurants will propel the China digital signage media player market growth.
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The continuous involvement of digital signage media player market players in the advancement of AI-based signage systems to attract more customers has been forecast to push the product demand over the years ahead. It is also prudent to mention that the emergence of innovative technologies such as facial recognition, Wi-Fi scanning, beacons, and NFC will transform the future of digital advertising. Fueled by extensive tech advancements and the ubiquity of online shopping, digital signage media player market. Companies in the digital signage media player market include Brightsign LLC, Advantech Co., Ltd., AOpen Inc., lBase Technology, IAdea, NEXCOM International, Inc., Barco, Broadsign, KeyWest Technology, Inc., Stratacache, Visix, Inc., ClearOne, NEC Display Solutions Ltd., Onelan, Hewlett Packard Company, and Scala.
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