Mahindra Xylo on a gourmet trail with Rocky & Mayur on ‘Highway on my Plate’

October 6, 2010, India: Mahindra Xylo, one of India’s best selling brands, is on a gourmet trail. It features on NDTV Good Times’s highly popular programme – ‘Highway on my Plate’. Hosted by Rocky and Mayur, the show explores and showcases the palates along the route from Delhi to Khardungla. Starting October 10, 2010 and spread over six episodes, the show takes its viewers through some of the popular dhabas, restaurants & highway hotels along this route.

Given its unique features of space and comfort, the Xylo was an apt choice for partnering this popular gourmet on the wheels show, as it traverses this route, making it an enjoyable experience. This multipurpose vehicle with its proposition of style, space and comfort, has redefined the way India travels. With convenient features such as surround cool dual air conditioners, mobile charging points, foldable flight trays amongst others, the Xylo promises to keep the ‘Highway on my Plate’ duo comfortable on their long escapades in search of appetizing food.

According to Mr. Vivek Nayer, Senior Vice-President, Marketing, Mahindra & Mahindra, “We are delighted to be a part of this gastronomic trail of ‘Highway on my plate’. Having set new benchmarks in luxurious space and comfort during road travel, Xylo was a fitting partner to Mayur and Rocky’s highway expeditions. The expedition from Delhi to Khardungla is a challenging one and with Xylo we are sure that the anchors will have a relaxed, enjoyable and pleasant trip.”

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.
Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs, UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA Electric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the Electric Vehicles domain.
The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.
Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.

Ms. Roma Balwani
Senior Vice President – Group Corporate Communications
Mahindra & Mahindra Ltd.
Mumbai, India
Phone: (+91-22) 2490 1441
Email: balwani.roma@mahindra.com

This release was published on openPR.