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Internet pioneer and executive to release book on new type of leadership in today’s rapidly changing business environment

10-07-2010 10:58 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Blooming Twig Books

Brad Szollose, co-founder of the first dot-com agency to go public, explains Liquid Leadership - the management style to guide a multigenerational workforce in a competitive landscape.

NEW YORK CITY — August 6, 2010 — It is time for Corporate America to step into the 21st century of Management - Gone is the old model of top-down hierarchy. A competitive landscape that is now global, a glut of information, a bumpy economy and a workforce that is young – and a little bratty – is forcing companies to rethink their approach to management. In Liquid Leadership, Brad Szollose speaks from 30 years of entrepreneurial and board room experience when he discusses how to integrate a diverse set of people into creative, cooperative, productive teams. The book, to be released on October 10th, gives managers the tools they need to nurture and lead a vastly heterogeneous workforce—from the Gen Y freelancer to the Baby Boomer in the corner office.

Liquid Leadership will be available in hardback (ISBN 978-1-60264-516-5) on www.bloomingtwig.com, www.amazon.com, or www.barnesandnoble.com. More information can be found at the author’s web site www.liquidleadership.com.

About Brad Szollose: Brad has over 30 years of entrepreneurial experience yet is no stranger to the Boardroom - during the Dot Com Era of the early 90's, Brad co-founded K2 Design, Inc. which later raised over $7 million through private placement and an IPO. As a C-Suite Executive, Brad applied his unique management style to a young, tech-savvy Generation X & Y Workforce producing great results. Brad’s management model won K2 the Arthur Andersen NY Enterprise Award for Best Practices in Fostering Innovation Among Employees. Visit www.bradszollose.com for more information.

Press materials are available upon request

Blooming Twig Books is owned and operated by Dr. Kent Gustavson and is gaining additional success each year.Blooming Twig, based in New York City is the publisher of award winning books that matter.

Blooming Twig Books
P.O. Box 4668 #66675
New York, New York 10163-4668

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