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Mobile Analytics Market Size Estimated to Observe Significant Growth by 2023 - Prominent Mobile Analytics Industry Players Profiled Google, Flurry, Amazon Web Services, Adobe Systems, IBM, comScore, Microsoft, Localytics, Webtrends, Mixpanel
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The mobile analytics market today has been influenced by several market drivers, restraints and opportunities. Undoubtedly, the market penetration of smartphones and growing demand to receive new and actionable insight on the buyers preferences have accelerated the need for mobile analytics worldwide. Additionally, the upsurge in mobile advertising and advent of data analytics and big data have further pushed the mobile analytics market on growth trajectory.
However, lack of awareness on the benefits of mobile analytics and growing privacy concerns have restricted the market growth for mobile analytics. On the other hand, with many enterprises entering the market and providing advance solutions would create greater opportunities in the coming years.
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The mobile analytics market is segmented in terms of type, deployment, industry and geography. In terms of type the market is segmented mobile advertisement, application performance analytics and others. In addition, the industries served by the market consists of education, BFSI, hospitality and travel, manufacturing, retail, information technology and many others. The two popular deployment methods in the industry are on premise and cloud based deployment model.
Likewise, the regions experiencing tremendous growth in the mobile analytics market include North America, Europe, Asia Pacific and LAMEA. Key market leaders are also covered in the market research report. Companies discussed in the report includes Google, MixPanel, Flurry, and Localytics, among others.
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