Press release
Online Advertisement Market 2018 Analysis By Key Players – Amazon.Com, Inc., Aol, Inc., Baidu, Facebook, Google, IAC, Linkedin, Microsoft, Twitter, Yahoo
This report focuses on the global Online Advertisement status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Online Advertisement development in United States, Europe and China.Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons.
Online advertising market has emerged as a very strong marketing or promotional strategy. As mentioned, the reach is enormous, and it is now easier to reach the target audience. During the initial introductory phase, search was the only format which received very high traction, but with time, organizations moved toward more interactive advertising formats such as display ads, video, and now to mobile advertising. Mobile advertising is one of the fastest growing advertising mediums in this online advertising market and has promising future.
In 2017, the global Online Advertisement market size was 136800 million US$ and it is expected to reach 312100 million US$ by the end of 2025, with a CAGR of 10.9% during 2018-2025.
The key players covered in this study
Amazon.Com, Inc.
Aol, Inc.
Baidu
IAC
Microsoft
Yahoo
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Market segment by Type, the product can be split into
Search Engine Marketing
Display Advertising
Classified
Mobile
Digital Video
Lead Generation
Rich Media
Others
Market segment by Application, split into
Automotive
BFSI
CPG
Healthcare
Industrial
Media and Entertainment
Retail
Telecommunication and Information Technology-Enabled Services (ITES)
Transport and Tourism
Others
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Online Advertisement status, future forecast, growth opportunity, key market and key players.
To present the Online Advertisement development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Online Advertisement Market Size Growth Rate by Type (2013-2025)
1.4.2 Search Engine Marketing
1.4.3 Display Advertising
1.4.4 Classified
1.4.5 Mobile
1.4.6 Digital Video
1.4.7 Lead Generation
1.4.8 Rich Media
1.4.9 Others
1.5 Market by Application
1.5.1 Global Online Advertisement Market Share by Application (2013-2025)
1.5.2 Automotive
1.5.3 BFSI
1.5.4 CPG
1.5.5 Healthcare
1.5.6 Industrial
1.5.7 Media and Entertainment
1.5.8 Retail
1.5.9 Telecommunication and Information Technology-Enabled Services (ITES)
1.5.10 Transport and Tourism
1.5.11 Others
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Online Advertisement Market Size
2.2 Online Advertisement Growth Trends by Regions
2.2.1 Online Advertisement Market Size by Regions (2013-2025)
2.2.2 Online Advertisement Market Share by Regions (2013-2018)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
3 Market Share by Key Players
3.1 Online Advertisement Market Size by Manufacturers
3.1.1 Global Online Advertisement Revenue by Manufacturers (2013-2018)
3.1.2 Global Online Advertisement Revenue Market Share by Manufacturers (2013-2018)
3.1.3 Global Online Advertisement Market Concentration Ratio (CR5 and HHI)
3.2 Online Advertisement Key Players Head office and Area Served
3.3 Key Players Online Advertisement Product/Solution/Service
3.4 Date of Enter into Online Advertisement Market
3.5 Mergers & Acquisitions, Expansion Plans
………
12 International Players Profiles
12.1 Amazon.Com, Inc.
12.1.1 Amazon.Com, Inc. Company Details
12.1.2 Company Description and Business Overview
12.1.3 Online Advertisement Introduction
12.1.4 Amazon.Com, Inc. Revenue in Online Advertisement Business (2013-2018)
12.1.5 Amazon.Com, Inc. Recent Development
12.2 Aol, Inc.
12.2.1 Aol, Inc. Company Details
12.2.2 Company Description and Business Overview
12.2.3 Online Advertisement Introduction
12.2.4 Aol, Inc. Revenue in Online Advertisement Business (2013-2018)
12.2.5 Aol, Inc. Recent Development
12.3 Baidu
12.3.1 Baidu Company Details
12.3.2 Company Description and Business Overview
12.3.3 Online Advertisement Introduction
12.3.4 Baidu Revenue in Online Advertisement Business (2013-2018)
12.3.5 Baidu Recent Development
12.4 Facebook
12.4.1 Facebook Company Details
12.4.2 Company Description and Business Overview
12.4.3 Online Advertisement Introduction
12.4.4 Facebook Revenue in Online Advertisement Business (2013-2018)
12.4.5 Facebook Recent Development
12.5 Google
12.5.1 Google Company Details
12.5.2 Company Description and Business Overview
12.5.3 Online Advertisement Introduction
12.5.4 Google Revenue in Online Advertisement Business (2013-2018)
12.5.5 Google Recent Development
12.6 IAC
12.6.1 IAC Company Details
12.6.2 Company Description and Business Overview
12.6.3 Online Advertisement Introduction
12.6.4 IAC Revenue in Online Advertisement Business (2013-2018)
12.6.5 IAC Recent Development
12.7 Linkedin
12.7.1 Linkedin Company Details
12.7.2 Company Description and Business Overview
12.7.3 Online Advertisement Introduction
12.7.4 Linkedin Revenue in Online Advertisement Business (2013-2018)
12.7.5 Linkedin Recent Development
12.8 Microsoft
12.8.1 Microsoft Company Details
12.8.2 Company Description and Business Overview
12.8.3 Online Advertisement Introduction
12.8.4 Microsoft Revenue in Online Advertisement Business (2013-2018)
12.8.5 Microsoft Recent Development
12.9 Twitter
12.9.1 Twitter Company Details
12.9.2 Company Description and Business Overview
12.9.3 Online Advertisement Introduction
12.9.4 Twitter Revenue in Online Advertisement Business (2013-2018)
12.9.5 Twitter Recent Development
12.10 Yahoo
12.10.1 Yahoo Company Details
12.10.2 Company Description and Business Overview
12.10.3 Online Advertisement Introduction
12.10.4 Yahoo Revenue in Online Advertisement Business (2013-2018)
12.10.5 Yahoo Recent Development
13 Market Forecast 2018-2025
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2018-2025)
13.10 Market Size Forecast by Application (2018-2025)
……Continued
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