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Web Analytics vendor ClickTracks delivers online master classes for UK

01-19-2007 10:04 AM CET | IT, New Media & Software

Press release from: ClickTracks

/ PR Agency: Elemental Communications
ClickTracks Logo

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Web analytics company ClickTracks continues John Marshall expert master classes ‘Marshall Law’ video series through its newsletter ‘The Inside Track’

18 January 2007, London, UK---- Web analytics company ClickTracks (http://www.clicktracks.com) continues its series of online video master classes, as part of its The Inside Track newsletter (http://www.clicktracks.com/insidetrack).

John Marshall, CEO at ClickTracks continues his video tutorial entitled Marshal Law (http://www.clicktracks.com/insidetrack/marshall_law.php). His online classes that address the Web analytics sector and subject matter that is pertinent to it; such as click fraud, data accuracy, data collection and so on. The online video (the seventh episode) to be broadcast on the 18 January 2007 addresses the subject matter of ccokies, what they are and what they are used for.

There are currently another six episodes online and are set to grow as Marshall Law works through issues that brands and Website owners encounter within the fast-paced direct and digital environments.

"The Marshall Law videos educate and enlighten brands and Website owners about Web analytics and starts at entry level as a lot of individuals are only beginning to scratch the surface with subject matter which is core to their businesses.

The videos can be viewed online and downloaded from iTunes so that they can be accessed and digested at leisure. Subscribers will be alerted to new episodes through iTunes using Really Simple Syndication (RSS) feeds from a number of other additional video sites. The content will be driven from The Inside Track newsletter and be used to keep audiences abreast on the latest hot topic issues for them to employ using their Web analytics software,” Marshall explains.

----Ends----

----Notes to editors----

Marshall Law online video tutorials
To view the Web analytics online videos visit Marshall Law at http://www.clicktracks.com/insidetrack/marshall_law.php/.

The Episode Guide:
1. Why Analyze?
2: Intro to Web Analytics
3: Data Collection
4: Data Accuracy
5: Affecting Change with Analytics
6: Segmentation
ClickTracks overview Webinars
ClickTracks Web analytics overview Webinars to update clients of the latest developments of its tools with live demonstrations maybe be found at http://support.clicktracks.com/clicktracks/learn/webinars.php.

ClickTracks online classes
ClickTracks is also hosting Web analytics online classes across 22 January 2007 at 18:00 GMT and 23 January 2007 at 15:00 GMT. To learn more visit http://www.clicktracks.com/seminars/.

Click on Media Alerts to register to receive forthcoming news from Elemental Communications and its clients.

This press release is available in PDF, plain text and Word formats. Logos, images and photographs are available of the ClickTracks team in the Elemental Communications Image Section.

The media spokesperson for ClickTracks is Michael Stebbins, vice president of marketing.

About ClickTracks
http://www.clicktracks.com

Based in Santa Cruz, California, ClickTracks is the maker of award-winning Web Analytics software. ClickTracks products allow marketers to track the response to marketing campaigns and understand where visitors come from, as well as how they interact with a web site.

ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2003, 2004 and 2005 Marketing Excellence Awards and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Centre for its 6.1 product suite, and a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com.

ClickTracks is indirect wholly-owned subsidiary of J.L. Halsey Corporation (OTCBB:JLHY). For more information visit http://www.clicktracks.com.

----Contact----

Elemental Communications (UK)

Tim Gibbon, Director
Mobile: 44 (0) 7930 375 663

Rachel Hawkes Account Director
Mobile: 44 (0) 776 665 1244

Email: mediacentre@elementalcomms.co.uk

Telephone: 44 (0) 870 745 9292
Fax: 44 (0) 870 745 9293

Website: http://www.elementalcomms.co.uk

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK

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