Global Network Traffic Analytics Market Growth opportunities: Top Companies are Nokia, SolarWinds, Symantec, Cisco, Accenture, Allot, Ascom Holding AG, Zenoss, Huawei Technologies, IBM, Juniper Networks, Microsoft

The end-use segment consists of the service providers and end-users. The service providers lead the network traffic analytics market as there is a rising requirement for network traffic analyzers in this segment to manage the growing network traffic. With a market share of around 49%, the managed service provider segment dominated the service provider segment in 2017 and is projected to lead over the forecast timespan. The major factors driving their demand include the exponential upsurge in data, rising system complexity & security threats, and DDoS protection requirements. The managed service providers are extending their offerings by enhancing services into areas of network monitoring and security.

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The IT & telecom enterprises are anticipated to dominate the network traffic analytics market by 2024. The increased worldwide adoption rate of the internet with an enhanced usage of social networking platform and the rise in smartphone penetration rate are the major factors driving the network traffic analytics market demand. Telecommunication companies are investing millions of dollars and entering into strategic partnerships to boost their network traffic management platform, enhancing their service offerings and gaining a competitive edge in the market.

Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:

1. Cisco
2. Accenture
3. Juniper Networks
4. Microsoft
5. Nokia
6. SolarWinds
7. Symantec
8. Huawei Technologies
9. IBM
10. Allot
11. Ascom Holding AG
12. Zenoss

Network Traffic Analytics Market size was estimated to be over USD 780 million in 2017 and is set to exceed USD 2,500 million by 2024, according to a new research report by Global Market Insights, Inc. The rapid growth in cloud-based traffic is mainly driving the network traffic analytics market. The IT industry has adopted cloud technology as a flexible networking solution to meet the increasing needs of enterprises and consumers. The cloud data center traffic is projected to rise exponentially from 3.8 ZB in 2015 to around 14 ZB by 2020. As the cloud traffic increases, there is a corresponding increase in the need to monitor, manage, and secure the ever-growing big data. Owing to this, the network traffic analytics for cloud auditing is important so that the users can maintain their information security on the network. For instance, in April 2017, SoftBank, a Japanese telecom leader invested USD 16.5 million in Dome9 Security, an Israeli company offering cloud infrastructure security services.

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The network security solution is growing at the fastest rate with a CAGR of 24.1% over the forecast timeline. Due to the rising advent of digitalization and the adoption of technologies, such as IoT and cloud computing, the amount of data generated grew tremendously. This growth in big data requires effective monitoring and storage as they fall prey to various malicious attacks. Therefore, network security solutions are used to detect and block malicious attacks throughout the network. The governments worldwide are investing funds and implementing rules and regulations to enhance the cybersecurity offerings of their country.

The on-premise deployment model dominated the market with a share of around 85% in 2017. The major factors driving their growth in the network traffic analytics market include the increasing adoption across various industries including BFSI, telecom, healthcare, and government. These sectors need a reliable platform for storing information as they send critical customer information directly from their web apps and mobile phones to the network traffic analytics service provider. As these models are based within the enterprise, they offer high regulatory and data protection capabilities, accelerating their market growth.

The cloud-based deployment model is growing at the fastest pace as it offers various benefits such as ease of deployment, easy access to applications, scalability, affordability, and lower energy & deployment cost. The rise in the high-speed networks and an increase in the number of data centers require heavy traffic management and analysis. The cloud platform is an efficient platform to store and process this vast data as it enables high-performance computing and data storage capabilities, rising their demand in the market.

Browse key industry insights spread across 230 pages with 399 market data tables & 38 figures & charts from the report, Network Traffic Analytics Market in detail along with the table of contents:

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North America dominates the network traffic analytics market with a revenue of USD 411 million in 2017. The region is home to the most advanced software and IT industry including AT&T, Cisco, IBM, Amazon, Google, Microsoft, and Juniper Networks and is a world leader in the cloud computing market. Other factors contributing to the market growth include the accessibility to advanced infrastructure, the rise in the number of cyber-attacks, the emergence of IoT devices, and advanced technology adoption. The government is also investing funds in various technologies, which has a positive impact on the network traffic analytics market.

The European network traffic analytics market held around 26% of the industry share in 2017. The region has the presence of some of the leading telecom companies in the world, such as Vodafone, SoftBank Group, and Telefonica S.A., fueling the market demand. Furthermore, the General Data Protection Regulation (GDPR) implemented by the government in May 2018 has laid down effective data privacy and security guidelines. This will prevent the companies from sharing the customer personal data without their consent and boosting the network traffic analytics market growth.

Some of the major vendors operating in the network traffic analytics market are Cisco, Microsoft, IBM, Symantec, Juniper Networks, Nokia, Kentik, Flowmon Networks, Plixer, SolarWinds, Allot Communication, Accenture, Bradford Networks, Ascom Holding, Palo Alto Networks, Huawei Technologies, Netreo, Inc., Genie Networks, and Zenoss.

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