Equestrian Equipment Market Analysis Revealing Cost Structure, Key Drivers, Market Participants (Dainese, Ariat International, Cavallo GmbH & Co., Continental Sports Limited, Georg Kieffer SattlerwarenfabrikHKM Sports Equipment, Beval Saddlery Ltd., Antar

New technologies in the equine space are being introduced that enable accurate measurements and recording of horse health that can be used by trainers. Smart equestrian equipment for the sport dedicated toward horse performance and care have largely impacted the market. Enthusiasts and professionals alike are inclined toward use of advanced novelties in the equestrian equipment space that provide metrics which are used to improve training methods. For instance, advanced synchronicity system displayed at BETA (British Equestrian Trade Association) enables assessment using sensors in reins that can measure riders contact with reins at every instant. Likewise, and advanced connected equipment that measures and records horizontal and vertical jump height, breathing rate, calories burned, minimum and average speeds and overall horse health. The information can be streamed using mobile application, with a feature of continuous run-time monitoring and analysis. Advanced equestrian equipment can be used by coaches to provide accurate assessment and correct imbalances in both the rider and the horse. This aspect is likely to influence demand for technologically advanced equestrian equipment in the forthcoming years.

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Significant Increase in Sales of Equestrian Equipment on the Back of Bourgeoning Equestrian Clubs

Realizing the growing preference for equestrian sport, number of equestrian clubs across the globe are increasing at a high rate. According to FEI (Federation for Equestrian Sports), the equestrian clubs sector has witnessed an upswing with developing countries at the forefront, particularly China. FEI estimates that number of clubs in developing countries have reflected an increase of six to seven percent in 2017 and the rate is likely to continue in the following years. This aspect is expected to complement the growth of equestrian equipment market throughout the period of forecast.

Championships Creating Significant Avenues for Equestrian Equipment Manufacturers

Various regulatory bodies are focused on promoting equestrian sports by initiating championships across countries worldwide in a bid to enhance customer awareness. Federation for Equestrian Sports (FEI) organizes world championships every four years. Likewise, USEA (United States Eventing Association) conducts AEC (American Eventing Championships) for equestrian sport in the U.S. These sporting events and championships are paving potential avenues for equestrian equipment manufacturers who can promote their products across huge customer base under one roof. Moreover, equestrian equipment demand is also influenced with growing horse fairs. Chinese Equestrian Industry of China is planning to conduct CHF (China Horse Fair) in October 2018. These activities are expected to contribute to the overall growth of the equestrian equipment market during the assessment period.

Media Impact on Enthusiasts to Fuel Equestrian Equipment Demand

Broadcasting of horse races using networks such as live racing, horse racing radio network etc., are likely to enhance interests among young enthusiasts, in turn pushing their participation in equestrian sports. This aspect continues to boost the demand for equestrian equipment with enthusiasts inclined toward purchasing advanced equestrian equipment. Moreover, apart from broadcasting horse races, media has indirectly supported the growth of equestrian equipment market by creating platform for the sport using TV shows and films. This has influenced the participation of equestrian enthusiasts in clubs across the globe. In addition, films such as The Cup, Shannon’s Rainbow and Let It Ride are creating a significant impact on the youth worldwide. This has boosted participation of youngsters in the sport, consequently creating momentous demand for equestrian equipment

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Competitive Landscape

The report on equestrian equipment market includes detailed assessment on key manufacturers and suppliers of equestrian equipment across the globe. The section on competitive landscape provides insights on various developments, strategies and product portfolios of major companies operating in the equestrian equipment market. The equestrian equipment market report has profiled companies including but not limited to Ariat International, Dainese S.p.A, Cavallo GmbH, and HKM Sports Equipment GmbH.

Companies in the equestrian equipment market are collaborating with equestrian non-profit organizations in a bid to promote their equestrian equipment in championships and local tournaments. Equestrian equipment manufacturing companies are also sponsoring events to enhance their visibility and obtain goodwill. For instance, Ariat International – leader in innovative equestrian equipment – has extended its partnership with USEF (US Equestrian Federation) in 2018. The company would be official equestrian apparel and footwear partner of the federation supplying athletes with equestrian equipment in team competitions. Ariat International has sponsored Champion Scholarship Recipients in 2018, according to EQUUS Foundation. This move has considerably enhanced the goodwill and visibility of the brand.

Cross-industry takeover has been witnessed in the equestrian equipment marketplace. On September 1, 2018, Agrihealth – player involved in distribution of veterinary and equipment products – announced the acquisition of Mackey Equestrian, an equestrian equipment distributor in Ireland. This strategic cross-industry and domain takeover can complement the existing business portfolio of Agrihealth, strengthening its footprint in the equestrian equipment marketplace in the United Kingdom, Ireland and beyond.

Segmentation

The equestrian equipment market report provides detailed analysis on various segments providing a holistic view of the market. The equestrian equipment market is segmented on the basis of product type, sales channel, buyer type and region. The equestrian equipment product type category includes assessment on equine equipment (saddle pad, stirrup, saddle, horseshoes and protection boots, snaffle bridle and accessories) and rider equipment (riding boots, gloves, helmets and protective vests). The buyers of equestrian equipment are classified as individual, institutional and promotional. Sales channel category is further divided into specialty stores, modern trade channels, direct-to-customer channels and third party online channels. Region wise, analysis on equestrian equipment demand across North America, Latin America, Europe, Asia Pacific (APAC) and Middle East and Africa (MEA) is provided.

Research Methodology

The analysis on equestrian equipment market is carried out using an exquisite research methodology. Primary and secondary research methods are used in gleaning vital insights on equestrian equipment sales and demand worldwide. Information from these methodologies along with external sources is compiled to obtain high level analysis on equestrian equipment market.

Table of Content:

Executive Summary – Global Equestrian Equipment Market
1.1. Market Summary
1.2. Megatrends in Equestrian Equipment Market
1.3. Market White Spaces - Opportunity Assessment
1.4. Fact.MR View Point
Market Overview
2.1. Market Introduction
2.2. Market Definition
2.3. Scope of the Report
Sport and Equestrian Industry Outlook
3.1. Sports Participation by Sports Type, 2010 – 2016
3.1.1. Individual Sports
3.1.2. Racquet Sports
3.1.3. Outdoor Sports
3.1.4. Team Sports
3.1.5. Winter Sports
3.1.6. Watersports
3.1.7. Fitness Sports
3.2. individual Participation by Age Group
3.2.1. Millennial
3.2.2. Gen X
3.2.3. Boomers
3.2.4. Silent
3.3. Equestrian Participation by Prominent Countries
3.4. Equestrian Participation by Age Group
3.4.1. Millennial
3.4.2. Gen X
3.4.3. Boomers
3.5. Equestrian Events by Prominent Countries, 2018
3.6. Equestrian Equipment Spending Trend
Equestrian Equipment Market – Key Indicators Assessment
4.1. Equestrian Equipment Market Dynamics
4.1.1. Prominent Growth Drivers
Continued……………..

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