Three Reasons The Year’s Best Games Will Fail

Can a small, two-man company really compete with the likes of Monopoly, Mattel, Hasbro, or even the relatively newcomer but dominating Exploding Kittens?

Lethal Chicken Games launched in January 2018 and released two games before the end of 2018: Camping with Sasquatch and What The Film?!

Board Game Capital said in their review of Lethal Chicken Games’ newest game, Camping with Sasquatch, “This Camping with Sasquatch game is on fire, in a good way. It’s our new favorite game!”

Only six months after the launch of the company, Lethal Chicken Games’ first game, What The Film?! was already on the shelf at Target. Four months later, The Toy Association named What The Film?! as a finalist for Toy of the Year 2019.

With two games that are clearly at the top of their…well, game…is it really possible for two guys from Florida to compete with corporate behemoths such as Mattel and Hasbro?

Three reasons why they’ll fail:

1. Oprah’s Favorites.
They’re not on it. In fact, many of the “Top 10” lists or “Best Party Games” type articles, news segments and organization’s lists are planned out a year in advance. So Lethal Chicken Games had already missed the boat for this year’s holiday season before the company even started.

2. If you build it, they will come.
This only works in the movies and definitely does not apply to retail. Even though a company may have the best products on the market, if there isn’t a sufficient marketing push and budget, no one will know about it. And if the word doesn’t get out, the product doesn’t sell.

3. Exclusivity.
What The Film?! is a Target exclusive. With such limited distribution and no presence on Amazon, What The Film?! certainly won’t have the same visibility as games like Exploding Kittens or Monopoly.

Currently, Camping with Sasquatch is sold exclusively at Amazon. This may fare better for this small company, however a lot of the Christmas Gift Guides, Magazine Articles, Wish Lists, etc. were written well in advance of Camping with Sasquatch’s release, so there’s a good chance Lethal Chicken Games won’t get the exposure they need to effectively compete with games such as Don’t Step In It and Uno.

Three reasons why they’ll succeed:

1. Toy of the Year Finalist
The Toy Association named What The Film?! as a Toy of the Year 2019 Finalist. Results will be announced at an awards ceremony kicking off the New York Toy Fair in February 2019.

2. Great Reviews
If these games were on Rotten Tomatoes, Lethal Chicken Games would be at 100% Fresh. Board Game Capital said of Camping with Sasquatch, “We thought it looked awesome and boy were we right.”

Twist Gaming in their review of What The Film?! said, “I was laughing like a hyena the entire time. I’d definitely play this before Cards Against Humanity.”

3. Karma is a beach cleanup…
Mike Szalajko and Alex Mackey started Lethal Chicken Games while helping with Hurricane Irma clean up. They’ve since gone to help with clean up for Hurricane Michael and have even donated part of the profits of Camping with Sasquatch to help the victims of the California Wildfires. They’ve also donated games to school auctions and have already lent their Camping with Sasquatch characters to an after-school drawing and sculpting program in southern California.

According to Bloomberg, 80% of businesses fail within the first 18 months. Only time will tell if Lethal Chicken Games will beat the odds. Help a small business out and share this article. Let’s see if we can make a small business become the number one selling game this holiday season. Think of it as your daily dose of good Karma.

Camping with Sasquatch at Amazon. (https://amzn.to/2rDpasn)

What The Film?! at Target. (https://bit.ly/2rE4gtl)

#karma #oprah #toty #camping #Sasquatch #lethalchicken



This release was published on openPR.