Packaged Coconut Water Market – Growth Drivers, Applications and Forecast Analysis to 2023

ReportsnReports.com adds "Packaged Coconut Water Market in Europe - Industry Outlook and Forecast 2018-2023" report to its research store.

This market research report on coconut water market in Europe offers analysis on market size & forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by variants (plain and flavored), by packaging (paper and paperboard, plastic, and others), by type (sweetened and unsweetened), by distribution channel (hypermarket and supermarket, convenience stores, specialty stores, and other), and by geography (UK, Germany, France, Italy, Spain, Russia, Benelux, and others)

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Coconut Water Market in Europe - Overview

The low sugar content, high nutritional value, minimal processing, and several other health benefits are some of the major factors augmenting the growth of the packaged coconut water market size in Europe. The increasing adoption and proliferation of coconut-based products and the rising need for substitutes for carbonated drinks by consumers across the world will boost the demand for these drinks in the European market.

The vendors are launching innovative beverage options by combining coconut water with conventional products such as tea, coffee, juices, and chocolate will help them attract new consumers in the European market. The promotion of premium beverage will help players to launch innovative product portfolios in the European market and expand their businesses to new regions. The growing preference for flavored and blend varieties will help companies launch innovative recipes in the European market and encourage the adoption of these products in the region.

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The wide availability of these products in the various hypermarkets, supermarket, retail stores, and other distribution networks is creating lucrative investment opportunities for business expansion in the European market. The use of these products in juices and cocktail blends and increasing applications in gourmet food are expected to have a positive impact on the overall market in Europe. The coconut water market size in Europe is estimated to reach over $1 billion in 2023 and is expected to grow at a CAGR of approximately 22% during the forecast period.

The coconut water market in Europe by variants is segmented into flavored and plain. Flavored water dominated the majority of the market share in 2017 and is projected to grow at a CAGR of around 27% during the forecast period.

The extensive use of these flavored water for puddings, desserts, cocktails, smoothies, and breakfast shakes is driving the growth of this market segment in Europe. The addition of familiar flavors is expected to improve the chances of adopting these products and boost the sales in the European market. The research analysts at Arizton determines that around 70% of flavored variants are witnessing success and the vendors are focusing on launching new variants to tap the business opportunity in the European market.

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The distribution channel segment in the coconut water market is categorized into hypermarket and supermarket, convenience stores, specialty stores, and other. Hypermarket and supermarkets are the most popular distribution channel and dominated the majority of the market share in 2017. This channel of distribution is perfect to distribute products as standalone and in lots of 10 or 12 units. The hypermarkets and supermarkets allow the consumer the luxury to review and select a product from the wide variety of options available in these stores. These retail stores are also ideal channels for the sale of large volumes that consists of products packaged in 2 to 5 liters for commercial consumption.

Key Vendor Analysis

The coconut water market in Europe has diverse, competitive dynamics, and the intensity level depends on different geographical locations. For instance, the UK is the most competitive and Germany is very lucrative and hyper-competitive market. The leading vendors are focusing on launching new product portfolios to sustain the competition in the market and meet the consumer preferences in the European market. The companies are introducing options with distinct product identities, tastes, and flavors to attract new consumers. The adoption of innovative distribution channels and product placements in health and wellness centers and yoga centers will help players gain a larger share in the European market.

The major vendors in the market are:
• PepsiCo Inc.
• Coca-Cola
• Vita Coco
• Green COCO Europe

Other prominent vendors include CHI Coconut Water, H2 COCO, INVO, Delta Meaf, Thai Agri Food, Cocofina, Tradecons, Genuine Coconut, Happy Coco, Kulau, Mighty Bee, RiRi Coconut Water, Rubicon Drinks, Tiana Fair Trade Organics, Tropical Sun Foods, Windmill Organics, AlnAtura, and Zumi Natural.

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Key Market Insights Include

1. The analysis of packaged coconut water market in Europe provides market size and growth rate for the forecast period 2018-2023.

2. It offers comprehensive insights on current industry trends, trend forecast, and growth drivers about the packaged coconut water market in Europe.

3. The report provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.

4. It offers a complete overview of market segments and the regional outlook of packaged coconut water market in Europe.

5. The report offers a detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain competitive advantage

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