Predictive Analytics Market Strategy: Leading Companies are Oracle Corporation, SAP SE, Microsoft Corporation, SAS Institute, Inc., Fair Isaac Corporation (FICO), NTT Data Corporation, Tableau Software, Inc., Tibco Software, Inc., and Rapidminer, Inc

The predictive analytics is a branch of advance analytics, which is used to make future prediction by adopting various techniques such as Artificial Intelligence, machine learning, modelling, statistics, and data mining. Increasing demand for market insights from unstructured data such as documents, call centre transcripts, email messages, social media content, and social networking sites is major factor driving growth of predictive analytics market.

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The Banking, Financial Services, and Insurance (BFSI) vertical held the largest share in the market in 2017 and is projected to retain its dominance throughout the forecast period. The BFSI industry vertical use predictive analytics for achieving competitive advantage by leveraging analytics to improve decisions, enhance marketing, and influence consumer behaviour by effectively and efficiently implementing the predictive analytics on various processes.

Predictive Analytics Market: Regional Insights

North America held the dominant position in the market and is projected to retain its dominance throughout the forecast period. The U.S and Canada are the major economies driving growth of the market in this region. Increasing dominance of digitalization and high adoption of analytics application by various organizations have accelerated growth of the market in this region.

Predictive Analytics Market: Competitive Background

Leading players operating in the predictive analytics market include Oracle Corporation, SAP SE, Microsoft Corporation, SAS Institute, Inc., Fair Isaac Corporation (FICO), NTT Data Corporation, Tableau Software, Inc., Tibco Software, Inc., and Rapidminer, Inc.

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Predictive Analytics Market: Taxonomy

Predictive Analytics Market is segmented on the basis of services and types, verticals, and region.

By Type:

>Services
- Managed Services
- Professional Services

> Solutions
- Financial Analytics
- Risk Analytics
- Customer Analytics
- Marketing Analytics
- Sales Analytics
- Supply Chain Analytics
- Network Analytics
- Web and Social Media Analytics

>By Verticals

- Banking Financial Service and Insurance (BFSI)
- Telecommunication and IT
- Retail and Ecommerce,
- Healthcare and Life Science
- Manufacturing
- Government and Defense
- Energy and Utilities
- Transportation and Logistics

By region:

- North America
- Europe
- Asia Pacific
- Latin America
- Middle East
- Africa

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