Backend-As-A-Service (BAAS) Market : Key Players : Kinvey Inc., Kony Inc., Appcelerator Inc., Buddy Platform Inc., Microsoft Corporation, KII Corporation, IBM Corporation and Oracle Corporation
Backend-as-a-Service (BaaS) Market: Drivers and Restraint
Rising adoption of web applications in this era of self-service economy is expanding the addressable market for backend-as-a-service, which in turn, is fueling growth of BaaS market. Spurt in connected devices usage is also boosting the demand for BaaS solutions. Growing adoption of BaaS among SMEs and the enterprises, especially in emerging markets, provides opportunity for further market growth. However, there are certain factors restraining the market growth including the high initial cost, data security issues and increasing number of competitors enforcing vendor lock-in situations.
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Backend-as-a-Service (BaaS) Market: Segmentation
BaaS market is segmented on the basis of end user, computing platform, API platform, serviceand region. On the basis of end user, BaaS market is segmented into small and medium enterprises and large enterprises. By computing platform, backend-as-a-service market is segmented into web and mobile & tablet. The API platform segment includes java, ruby, HTML5, REST, node.js and Objective-C and other platform. On the basis of service, BaaS market is segmented into managed service, consulting service and SLA service. Regionally, BaaS market can be segmented into North America, Latin America, Western Europe, Eastern Europe, Middle East & Africa (MEA), Asia Pacific excluding Japan (APEJ) and Japan.
Backend-as-a-Service (BaaS) Market: Regional Outlook
Driven by the surge in demand from IT vertical, BaaS market is expected to witness significant growth over the forecast period. North America accounted for a major percentage of the global BaaS market in 2015 owing to the large presence of software companies in the U.S. and Canada. APEJ and Latin America are expected to contribute significantly to global market growth over the projection period with significant number of cloud deployments in the region.
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Backend-as-a-Service (BaaS) Market: Key Players
The key vendors in the BaaS market include AnyPresence Inc., Kinvey Inc., Kony Inc., Appcelerator Inc., Buddy Platform Inc., Microsoft Corporation, KII Corporation, IBM Corporation and Oracle Corporation. Key vendors operating in the BaaS market follow the strategy of introducing cost-effective and feature-rich solutions and services to end users. Furthermore, mergers & acquisitions and strategic collaborations are other strategies followed by key vendors in order to gain competitive edge.
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