mHealth Market Poised To Register Healthy Expansion For Upcoming Years in Asia-Pacific: Opportunity Analysis and Industry Forecast, 2014 - 2020

Asia Pacific mHealth market was valued at $2.3 billion in 2014, supported by a CAGR of 35.8% during the forecast period 2015-2020. Asia Pacific mHealth market projects a remarkable growth rate, supplemented with the growing awareness of mHealth devices and services that aid in improve the quality of life for patients stricken with lifestyle diseases. The growing prevalence of lifestyle diseases such as diabetes, obesity, hypertension, chronic obstructive pulmonary disease (COPD) and obstructive sleep apnea (OSA), in Asia Pacific region, creates an impending need of technologically advanced platforms for the prevention and treatment of these diseases.

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According to the National Institute of Health, China and India are the two highest populated nations, with an approximate diabetes count of 150 million patients. Thus, the need for regular health monitoring and treatment would be addressed by launch of smartphone-based medical devices. This growth is primarily driven by active government initiatives and the rising adoption of smartphones in Asia-pacific region. Presently, the market is witnessing a resurgence due to the increasing disposable incomes and the growing adoption of mobile phones. Moreover, a similar trend is observed in developing countries like India and Indonesia. However, factors such as consumers affordability, access to healthcare services and inaccuracy in results arising from discrepancies in devices would limit the growth of the market.

In 2014, blood pressure monitors, blood glucose monitors and cardiac monitors collectively accounted over two-thirds share in the Asia-Pacific mHealth device marketand would continue to dominate throughout the forecast period. China was the largest country market in the Asia Pacific region and is expected to maintain its dominant position during the forecast period. Factors such as growing population, rising disposable incomes and a large presence of local manufacturers would boost the market growth.

Mobile health (mHealth) is an area of electronic health (eHealth) that offers revolutionized healthcare services through uniquesmartphone based technologies that enable the remote monitoring of patients. Increasing adoption of smartphones, growing awareness of newer technologies and increasing consumer preferences towards healthy lifestyles are prime factors that supplement the adoption of mHealth devices. Moreover, the continued growth in coverage of mobile cellular networks and increasing count of lifestyle diseases such as diabetes, obesity, including others would further drive the growth of the Asia Pacific mHealth market. However, lower accuracy, weak reimbursement coverage and low adoption of devices among aging population are factors that could hinder the market growth.

In the Asia-Pacific mHealth services market, monitoring was the largest revenue generating segment, accounting for about half of the mHealth services market share in 2014. Key factors responsible for the growth of Asia Pacific mHealth services market include increasing government initiatives, growing awareness among patient population among others.

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In the Asia-pacific mHealth market, China and Japan collectively accounted for 2/3rd of the market revenue in 2014 and would continue to consolidate their market position over the forecast period. Furthermore,launch of innovative products and services largely contributes to the market growth in these countries.

Key players profiled in this report include -

• Philips healthcare,
• Omron HealthCare Inc.,
• Bayer Healthcare,
• LifeWatch,
• Masimo Corporation,
• Sanofi,
• Boston Scientific,
• AT&T Inc., and
• Johnson & Johnson.

ASIA PACIFIC mHEALTH MARKET KEY SEGMENTS:

By Devices
• Blood glucose meters
• BP monitors
• Pulse oximetry
• Neurological monitoring devices
• Apnea and sleep monitors
• Wearable fitness sensor device & heart rate meters
• Others

By Services
• Diagnosis services
• Monitoring services
• Prevention
• Treatment
• Wellness and healthcare system strengthening solutions

By Stakeholders
• Mobile operators
• Device vendors
• Healthcare providers
• Application players

By Application
• Cardiovascular diseases
• Diabetes
• Respiratory diseases
• Neurological diseases
• Others

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