Anti-Counterfeit Packaging Market to 2025 (13.9% CAGR Expected) Top Player Profiles – Alien Technology Corp., Alpvision, Zebra Technologies, Inksure Technologies, Avery Dennison, Flint Group, Catalent Pharma Solution Inc., TraceLink Inc. and More

Secure packaging is one of the essential techniques to avoid counterfeiting. Anti counterfeit packaging is defined as the process of assigning secure packaging to the product in order to minimize counterfeiting or infringement. Anti-counterfeiting packaging is the process of secure packaging that prevents imitation and confirms safety of the goods. Anti-counterfeit measurements are taken by companies, which is helping them in minimizing loss due to counterfeiting in-term of revenue and loyalty. Global anti-counterfeit packaging market was accounted for $57.4 billion in 2013, which is forecast to generate revenue of $142.7 billion by 2020 at 13.9% CAGR from 2013-2020.
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Two major factors influencing the adoption of anti-counterfeit packaging are, economical damage to the company and consumer health risks. Pharmaceutical companies experienced loss of approximately $514 billion in the year 2012 This revenue loss is mainly due to counterfeiting activities for non-prescribed drug. Thus, adoption of novel technologies for product tracking would decrease the economical damage and further boost the adoption of anti-counterfeit packaging market. Moreover, Anti-counterfeit technologies are supported by favorable government policies in food and pharmaceutical packaging, which are major driving factor for this market.

Counterfeiting practice is more common in developing countries as compared to developed countries. However, lack of awareness for authenticating pharmaceutical and food products among the consumers is affecting the market growth. Anti-counterfeit packaging market is facing challenges due to globalization of retail sectors which gives advantage to counterfeiters. Market of food, pharmaceutical and other retail products are experiencing loss due to counterfeiting in terms of revenue and intangible assets. Any change in the brand recall packaging method can create barriers to identify the original product and it can easily help counterfeiters to produce fake products in the name of original one. Trends in packaging technology with respect to anti-counterfeit packaging are explained in this report with market intelligence on packaging trends. This report provides intelligence on current market trends in anti-counterfeiting packaging to overcome counterfeiting activities and expected transformation of these trends.

The key players profiled in this report are Alien Technology Corp., Alpvision, Zebra Technologies, Inksure Technologies, Avery Dennison, Flint Group, Catalent Pharma Solution Inc., TraceLink Inc., Authentix Inc. and Sicapa

KEY BENEFITS
• The report provides market scenario of current trends and revenues that are forecast from 2012- 2020
• The report identifies key developmental strategies adopted by top companies in the market
• Practical evaluation of key market drivers and restraints for anti counterfeit packaging market segments such as applications and technologies
• This report provides emphasis on key factors affecting the growth of anti-counterfeit packaging market. These factors are critically analyzed to reveal the most influencing factors
• Patent analysis of recently granted patents according to geographies gives market intelligence of future trend transition to provide forecast of trends

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Table of Content:
CHAPTER 1 INTRODUCTION
1.1 Key Benefits
1.2 Key Audiences
1.3 Research Methodology
1.3.1 Secondary Research
1.3.2 Primary Research
1.3.3 Analyst Tools and Models
CHAPTER 2 EXECUTIVE SUMMARY
CHAPTER 3 MARKET OVERVIEW OF GLOBAL ANTI COUNTERFEIT PACKAGING MARKET
3.1 Market definition & Scope
3.2 Counterfeit affected countries & scenario
3.2.1 Counterfeiting in Germany
3.2.2 Counterfeiting in Canada
3.3 Key Findings
3.3.1 Top ten factors impacting Anti counterfeit packaging market
3.3.1.1 validation of products
3.3.1.2 Maintaining goodwill and loyalty
3.3.1.3 Counterfeiting prevention
3.3.1.4 Reimbursement policies problems
3.3.1.5 Reduction in dispensing errors
3.3.1.6 Advance technology in tracking
3.3.1.7 Deregulations and Internet
3.3.1.8 Supportive government policies
3.3.1.9 Dilution impact on supply chains
3.3.1.10 Online market for pharmaceutical drugs
3.3.2 Top winning strategies
3.3.3 Top Investment pockets
3.3.3.1 ACP market - by technology
3.4 Regulatory issues, legislations and authorities
3.4.1 Regulations for anti-counterfeit packaging in United States
3.4.1.1 U.S. authorities taking Initiativesagainst counterfeiting
3.4.1.2 U.S. Laws
3.4.2 Regulations for anti-counterfeit packaging in Europe
3.4.2.1 Initiatives from European countries
3.5 Key Patent Analysis
3.6 Impacts of counterfeiting on food and pharmaceutical products
3.6.1 Health Care impacts
3.6.2 Export policy impacts
3.6.3 Revenue and brand equity implication
3.7 Anti counterfeit packaging method
3.7.1 Primary packaging
3.7.2 Secondary packaging
3.7.3 Tertiary packaging
3.8 Value Chain Analysis
3.9 Porter`s five forces model of anti-counterfeit packaging market
3.9.1 Soaring power of bargain to suppliers
3.9.2 Lesser bargaining power of buyers
3.9.3 Higher competition among manufacturers
3.9.4 Positive magnitude by substitutes
3.9.5 Lesser threats from new entrants
3.10 Packaging trends impacting on anti-counterfeiting
3.10.1 Stand-up pouches
3.10.2 Tamper Evident Sleeve Labels
3.11 Case Studies
3.11.1 RFID increases the healthcare safety in South Korea by preventing counterfeiting
3.11.2 2D Matrix label from WS Packaging Group provides real time tracking of Driscoll Berries products
3.11.3 FlexWrap™ of WS Packaging helps in meeting regulatory labelling requirements for small flexible packaging
3.12 Market Dynamics
3.12.1 Drivers
3.12.1.1 Advance technology in tracking
3.12.1.2 Favorable government policies
3.12.1.3 Dilution of supply chains
3.12.1.4 Easy integration in of new technologies
3.12.2 Restraints
3.12.2.1 Impact on product distribution process
3.12.2.2 High cost requirement for infrastructure
3.12.2.3 Lack of awareness
3.12.3 Opportunities
3.12.3.1 RISING awareness among consumers
3.12.3.2 Advancement in technologies
3.12.3.3 Collaborative approach by companies
CHAPTER 4 GLOBAL ANTI-COUNTERFEITING MARKET BY TECHNOLOGIES
4.1 Market Drivers
4.1.1 Identification of expired products
4.1.2 Maintaining brand equity
4.1.3 Preventing Counterfeiting
4.1.4 Issues in reimbursement policies
4.1.5 Eliminating dispensing errors
4.2 Market Restraints
4.2.1 Inefficient authentication technologies
4.2.2 High cost structure to track and trace infrastructure
4.2.3 Lack of awareness for product originality
4.3 Market Opportunities
4.3.1 e-Pedigree adoption

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