12-07-2018 12:47 PM CET - Business, Economy, Finances, Banking & Insurance

European Exhibition Market is expected to reach US$ $20 billion by 2023

Press release from: ReportsnReports

ReportsnReports.com adds "Exhibition Market in Europe - Industry Outlook and Forecast 2018-2023" report to its research store.

The exhibition market size in Europe is expected to reach values of around $20 billion by 2023, growing at a CAGR of more than 5% by 2018-2023.

This market research report on exhibition market in Europe offers analysis on market size & forecast, market share, industry trends, growth drivers, and vendor analysis.

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The market study also includes insights on segmentation by exhibition type (B2B, B2C, and mixed exhibitions), by industry type (AFF & energy, automotive & transportation, consumer goods & retail, hospitality, industrial, and other), by revenue stream (exhibitor fees, services, sponsorship fees, and public admission charges), and by key countries (France, Germany, Italy, Russia, Spain, Turkey, and UK).

Exhibition Market in Europe - Overview

The extensive need for marketing businesses by showcasing skills and works of art, demonstrating products, driving innovations, fine-tuning strategy, and gathering data is promoting the development of the exhibition market in Europe. The growing popularity of face-to-face conversations and authenticity in business promotions across various industries will promote the growth of the European market.

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The organizers in the European market are using their creativity, crafting new condensed show formats and enabling digital environments at show floors to attract more consumers and boost business opportunities. The shifting focus from product demos to conversations and enhancing consumer experiences will encourage exhibitors to launch new ideas to attract more consumers in these trades shows in the European market. Technological innovations and launch of new products and services will boost the demand in the European market. The UK, France, Germany, Spain, and Italy are the largest revenues generators in the exhibition market in Europe.

The exhibition market in Europe by type is segmented into B2B, B2C, and mixed exhibitions. B2B exhibition formats dominated the market in 2017 and are estimated to grow at a CAGR of more than 5% during the forecast period. The growth of digital communities and the popularity of keynotes and breakout sessions at trade shows are attributing to the growth of this market segment in Europe.

The introduction of hybrid formats is integrated with entertainment elements to sync with changing audiences and revolutionizing the physical space will help organizers increase the attendance in these events in the B2B sector. For instance, the establishment of charging stations that are metamorphosing into networking hubs which feature videos, games, and activities will revolutionize this segment in the European market. The extensive use of technology that amps up the relevance of these events and helps in marketing products and services will boost revenues in the European market.

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Key Vendor Analysis

The emergence of new players is resulting in intensifying the competition in the exhibition market in Europe. The market is highly fragmented, and the top five vendors dominate the largest market share. The influx of international companies will revolutionize the exhibition market in Europe. The intensified price wars among players due to similar product specifications in the European market. The rise in product/service extensions, technological innovations, and M&As will help players expand their businesses and attract new consumers in the market.

The major vendors in the market are:
• GL Events
• Koelnmesse
• MCH Group
• Messe Düsseldorf
• Messe Frankfurt
• Messe Munchen
• RELX Group

Other prominent vendors include Comexposium, Deutsche Messe, Emerald Expositions, Fiera Milano, HKTDC, Informa Exhibitions, ITE Group, Messe Berlin Group, NürnbergMesse, PennWell Corporation, Tarsus Group, UBM, and Viparis.

Key market insights include

1. The analysis of exhibition market in Europe provides market size and growth rate for the forecast period 2018-2023.

2. It offers comprehensive insights on current industry trends, trend forecast, and growth drivers about the exhibition market in Europe.

3. The report provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.

4. It offers a complete overview of market segments and the regional outlook of exhibition market in Europe.

5. The report offers a detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain competitive advantage.

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