Telecom API Market Insights | Key Players : Twilio, AT&T, Telefonica S.A and Vodafone Group PLC

According to recent research "Telecom API Market by Type of API (SMS, MMS, & RCS, WebRTC, Payment, M2M & IoT, Content Delivery, Location, ID/SSO & Subscriber), User Type (Enterprise, Partner, Internal, Long Tail), and Region - Global Forecast to 2021", The global telecom Application Programming Interface (API) market size is estimated to grow from USD 93.69 Billion in 2016 to USD 231.86 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 19.87%.

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Improving telecom API user experience, monetization of telecom operator services, rising demand for advanced telecom services over the internet, and increasing adoption of M2M devices among end-users are some of the driving factors of the telecom API market.

SMS, MMS, and RCS APIs to play a key role in the telecom API market by 2021

The Short Message Service (SMS), Multimedia Messaging Service (MMS), and Rich Communication Services (RCS) APIs segment has the largest market share in the telecom API market during the forecast period. The market share is expected to grow because of the increasing need for monetization of telecom carrier services and significance of improving mobile app developer experience. Interactive Voice Response (IVR)/voice store and voice control API has the second largest market share during the forecast period due to the increasing adoption of M2M devices among end-users.

Increasing adoption of IoT will drive the global telecom market

Increasing adoption of IoT drives the global telecom API market. Among telecom API user market, the partner developer market is expected to grow at the highest rate, followed by internal developer. The partner developer enables solution developers to access their different APIs and use these APIs to develop applications and extension of these applications to build and develop solutions that are more sophisticated for clients.

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The North American region is expected to contribute the largest market share in the telecom API market

North Americais expected to hold the largest market share in the telecom API market during the forecast period. This is due to the increase in use of smartphones and mobile applications. The increasing innovative developments and technological advancements are benefiting all the stakeholders present in the telecom API ecosystem in this region.

The major vendors in the telecom API market are Vodafone Group PLC (London, U.K.), Twilio, Inc. (California, U.S.), Alcatel-Lucent (Boulogne-Billancourt, France), AT&T, Inc. (Texas, U.S.) Telefonica (Madrid, Spain), Apigee Corporation (California, U.S.), Orange S.A. (Paris, France), Verizon Communications, Inc. (New York, U.S.), Xura, Inc. (Massachusetts, U.S.), Nexmo, Inc. (California, U.S.), Fortumo (Tartu, Estonia), LocationSmart (California, U.S.), Tropo, Inc. (California, U.S.), and Aspect Software (Massachusetts, U.S.).

Twilio, Inc. is one of the global leading providers of cloud communication platforms, which develops, integrates, and operates real-time communications APIs within software applications. The company offers APIs such as voice, messaging, and authentication APIs and API platforms. In terms of organic strategy, Twilio has been investing more than 24% of its revenue in Research and Development (R&D) for the past 3 years. In 2015, it invested 25.5% of its annual revenue in R&D, whereas in 2016, it invested 28.1%. This clearly describes that the company is focused on improving its current offerings to firmly hold its position in the highly competitive market.

AT&T is one of the leading providers of telecommunication services in the world. It offers a wide range of products and services that include wireless communications, local exchange services, long-distance services, broadband & internet services, and video services. The company has adopted intensive organic growth strategies through constantly launching new products and services. To strengthen the strategy adopted, the company has constantly involved in R&D activities as it has spent USD 1,693 million on R&D in 2015. Further, AT&T acquired DIRECTV in 2015 to fulfill its customer’s entertainment needs through expanding its high-speed internet services. The acquisition showcases the company’s policy for inorganic growth strategy.

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