Electric Toothbrush Market Size, Share, Trends And Industry Growth Analysis, Forecast To 2023

Poor oral hygiene can lead to oral complications such as gingivitis, halitosis, xerostomia, plaque formation, and dental caries. Electric toothbrush helps to fight these types of oral problems by properly cleaning the oral cavity, which is not feasible by using a manual toothbrush. The electric toothbrush uses two types of technology in moving the head, oscillating and sonic. Oscillating electric toothbrushes come with smaller, round toothbrush heads, which turn quickly in one direction and then in other to clean the teeth. The oscillating frequency is around 2,500-7,000 strokes per minute depending on the brush. Sonic toothbrushes use sonic technology, which makes the brush vibrate in side-by-side motion at 30,000-40,000 strokes per minutes.

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The electric toothbrush serves as a superior option to removing plaques and calculus from the oral cavity as compared to the manual toothbrush. This in turn helps in reducing oral problems such as gum diseases and tooth decay.

FOREO created ISSA, a unique electric toothbrush made of non-irritating silicon bristles, which reduce the pain caused by brushing in the sensitive areas of oral cavity. This electric toothbrush is highly efficient, leaving the gums massaged and teeth squeaky clean.

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The global electric toothbrush market was valued at $2,200 million in 2016, and is projected to reach $3,770 million by 2023, growing at a CAGR of 8.00% from 2017 to 2023. Electric toothbrush is an advanced technological oral product, which is used to clean teeth, gums, and tongue by using rotation or side-by-side movement of the head. The rotation or side-by-side movement of the head in electric toothbrush is effective in removing plaque and reducing gingivitis. The electric toothbrushes are incorporated with advanced features that enhance the brushing experience and improve brushing habits. Some of the features include various brushing modes that are specialized for sensitive teeth, whitening benefits, and gum-massaging actions. In addition, pressure sensors are installed in the toothbrush to apply required pressure on the teeth and gums during brushing.

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The key players operating in this market are Colgate Palmolive, Panasonic, FOREO, Koninklijke Philips N.V., Procter and Gamble Co., Water Pik, Inc., Mornwell, Shenzhen Risun Technology Co. Ltd., SONIC Chic, and JSB Healthcare.

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