CRM Software Market 2013 Growth & Key Business Strategies by Leading Industry Players - SAP, Oracle Siebel, Salesforce.com, Microsoft Dynamics, NetSuite, IBM

CRM stands for Customer Relationship Management. In an organisation, CRM activities are carried out for managing customer-business interaction. CRM software plays a key role in managing customer data, business information and helps to maintain an ideal client-business relationship. It also helps in automating the operations related to sales, marketing and customer support. CRM software integrates with the organisation’s CRM activities rendering them measurable in terms of effectiveness.

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CRM software, as a service (SaaS) has a notable and steady growth forecast with increasing awareness towards the importance of CRM for business development. Ability to manage customer interaction at the optimum levels, cost & time effectiveness, focused customer service, capability of handling large businesses & client information are the key factors that drive the growth of the CRM software market. The report analyses growth trends along with a study of critical factors influencing market.

Major Market Players Included in This Report:

• Salesforce
• SAP
• Oracle Siebel
• Microsoft Dynamics
• NetSuite
• IBM
• Workbooks
• Nimble
• Insightly
• Zoho
• UserVoice

The market is segmented on the basis of application, end-user and geography. The largest markets for CRM software include North America and Western Europe while China and Latin America project a dynamic growth in the CRM software market.

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SAP, Oracle Siebel, Salesforce.com, Microsoft Dynamics, NetSuite, IBM are the key players in CRM software market. Workbooks, Nimble, Insightly, Zoho and UserVoice also hold a significant market share in the CRM software. The report comprises key players profiled with their business overview, product portfolios, financials, investments, news and recent developments.

CRM SOFTWARE MARKET SEGMENTATION

MARKET BY APPLICATION

• Customer service
• Distribution
• Manufacturing
• Marketing
• Sales
• Social networking
• Supply chain
• Vertical industries

MARKET BY END USER

• Small & mid-sized Enterprises
• Large Enterprises

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