Fitness Trackers Market to 2025 (19.6% CAGR Expected) Top Player Profiles – Fitbit Inc., Samsung, Xiaomi Inc., Jawbone, Nike, Adidas, Misfit Wearables Inc., Shenzhen Motto Electronics Co. Ltd., Google LLP, and Apple. Inc. and More

The global fitness trackers market size was valued at $17,907 million in 2016, and is expected to reach $62,128 million by 2023, registering a CAGR of 19.6% during the forecast period.

Fitness trackers are devices used to track and monitor fitness-related data such as calorie consumption, distance covered, heartbeat rate, sleep duration, sweat rate, and body temperature. These devices are wirelessly synced with a smartphone or a computer. They are incorporated with software and sensors to enhance the connectivity to share and exchange data. They are widely used in sports and fitness centers to monitor fitness and health-related parameters.

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The global fitness trackers market is currently growing at a significant rate, owing to increase in use of fitness trackers among the young population. In addition, upsurge in disposable income and increase in expenditure on wearable technology propel the growth of the fitness trackers market. Moreover, advancements in technology, increase in health consciousness among consumers, and rise in demand for fitness trackers from fitness centers are some key factors driving the overall market growth. However, high costs of these devices, data theft risk, and rise in competition from local players hamper the fitness trackers market growth.

The report segments the global fitness trackers industry on the basis of device type, display type, sales channel, compatibility, and geography. Based on device type, the market is categorized into fitness bands, smartwatches, and others. By display type, it is classified into monochrome display and colored display. In terms of sales channel, it is divided into online and offline. Depending on compatibility, it is classified into iOS, android, windows, tizen, and others. Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Major players of the fitness trackers industry have adopted product development as their key developmental strategy to strengthen their foothold in the fitness trackers market. The key players profiled in the report include Fitbit Inc., Samsung, Xiaomi Inc., Jawbone, Nike, Adidas, Misfit Wearables Inc., Shenzhen Motto Electronics Co. Ltd., Google LLP, and Apple. Inc.

KEY BENEFITS FOR STAKEHOLDERS
• The report provides an extensive analysis of the current and emerging market trends and opportunities in the global fitness trackers market.
• The report provides detailed qualitative and quantitative analysis of current trends and future estimations that assists in evaluating the prevailing market opportunities.
• Comprehensive analysis of factors that drive and restrict the growth of the market is provided.
• Extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
• The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.

FITNESS TRACKERS MARKET SEGMENTS

By Device Type
• Wrist Bands
• Smart Watch
• Others

By Display Type
• Monochrome Display
• Colored Display

By Sales Channel
• Online Sales
• Retail Sales

By Compatibility
• iOS
• Android
• Windows
• Tizen
• Others

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CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology

1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1.1.1. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings

3.2.1. Top investment pockets
3.2.2. Top winning strategies

3.3. Porter's five forces analysis

3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyers
3.3.3. Thereat of new entrants
3.3.4. Threat of substitutes
3.3.5. Intensity of competitive rivalry

3.4. Market dynamics

3.4.1. Drivers

3.4.1.1. Advancements in technology
3.4.1.2. Entry of large players
3.4.1.3. Increase in adoption of utility fitness trackers
3.4.1.4. Surge in demand for flagship devices
3.4.1.5. Rapid increase in disposable income

3.4.2. Restraints

3.4.2.1. Risk of data theft
3.4.2.2. High cost of the device

3.4.3. Opportunity

3.4.3.1. Increase in fitness enthusiasts
3.4.3.2. Internet of Things

3.5. Top player positioning

CHAPTER 4: FITNESS TRACKER MARKET, BY DEVICE TYPE

4.1. Market size and forecast
4.2. Fitness band

4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast by region
4.2.3. Market analysis, by country

4.3. Smartwatches

4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast by region
4.3.3. Market analysis, by country

4.4. Others

4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast by region
4.4.3. Market analysis, by country

CHAPTER 5: FITNESS TRACKER MARKET, BY DISPLAY TYPE

5.1. Market size and forecast
5.2. Monochrome display

5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast by region
5.2.3. Market analysis, by country

5.3. Colored display

5.3.1. Market size and forecast by region
5.3.2. Market analysis, by country

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